Webbiquity

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Effective B2B eCommerce Marketing Tactics: From SEO to Social Media and Beyond

Webbiquity

When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales. Again, LinkedIn won’t be new for any B2B marketing professional, but B2B brands too often misuse or under-utilize the platform.

eCommerce 294
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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How to Make a Splash with a New-to-the-World Website

Webbiquity

But how can you make the most of it, quickly driving traffic and building an audience? Pay-per-Click (PPC) Advertising Although paid search or display ad clicks have no impact on organic search engine rankings, they can increase the site’s online presence , drive additional traffic, and broaden market awareness. Sites like Inc.,

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. LinkedIn Live videos appeal to business users on the most popular professional social network.

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How to Keep Your SEO When Relaunching Your Website

Webbiquity

What do you need to do to make sure all of your past SEO work carries over to the new site—that you don’t lose any of those high positions for valuable keyword phrases and the growing stream of relevant search traffic? A website relaunch is an exciting time. Here are nine steps to retain your SEO benefits.

SEO 245
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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. Please share your insights in the comments below, on Twitter , or on LinkedIn. What to do? all blog posts) Yes(?)

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”