Digital B2B Marketing

article thumbnail

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers A Gamified LinkedIn? Is this really a good idea?

Linkedin 100
article thumbnail

Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. How Much Traffic Does Each Twitter Share Drive Since Twitter begin using t.co as a link shortener on all links, you can easily see how much traffic any individual tweet drove.

Twitter 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100
article thumbnail

7 B2B Advertising Opportunities You Are Probably Missing

Digital B2B Marketing

Retargeting doesn’t have to stop with your site traffic. LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion.

article thumbnail

The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

LinkedIn Sponsored Updates. You simply can’t beat the B2B targeting capabilities of LinkedIn and with Sponsored Updates you can put your content in the home stream with all of the benefits of LinkedIn’s targeting. StumbleUpon’s paid program delivers traffic directly to your site, they never even click.

article thumbnail

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. Twitter Traffic Is Significantly Understated. How many leads came from Twitter?

Twitter 100
article thumbnail

Buyers to Marketers: Don’t Call Me, I’ll Call You

Digital B2B Marketing

Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. Facebook, Twitter, Google+, LinkedIn and various niche platforms will be potential ways to nurture prospects, in the environment each prospect chooses.