Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

sagefrog

DECEMBER 13, 2023

Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads. Relative to other social networks, LinkedIn users tend to be older, more educated, and wealthier. That’s where a marketing plan can help immensely.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Webbiquity

OCTOBER 10, 2017

Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience. You can also run ads that don’t just link to your website, but directly to your mobile app to provide a specialized experience for the mobile user.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Integrated B2B

JULY 10, 2020

This is the final blog post in a three-part series covering B2B marketing and LinkedIn. In this post, I take a look at how LinkedIn can be used for lead generation at any stage in the buyer journey in the case of events being cancelled. Events such as trade shows have long been a great lead generation opportunity.

Linkedin 52

Linkedin Account Based Marketing Trade Show ABM 52

Sharpspring

APRIL 29, 2020

Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? Press Releases.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” If trade shows and speaking engagements are part of your marketing plan, include the award logo on booth designs and handouts.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Webbiquity

OCTOBER 22, 2020

From the shape of your product to the look of your website, visuals are vital for making the right impression. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Create a bio on your website. Dress to impress.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

NOVEMBER 9, 2021

Your Website Home Page (and Product Pages). That, along with PR contact information and your website URL. Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. co-exhibiting at trade shows and conferences. Which link are you more likely to click on: “Hey, visit our website at randomvendor.com!”

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Lead Liaison

MARCH 2, 2023

Is it to get more people to visit your website and learn more about your solutions? To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! Ask yourself, what the purpose is.

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

Navigate the Channel

JUNE 21, 2023

It’s that time again to think and plan for your booth at the fall and winter trade shows. Although you have invested hours, days, or even weeks (not to mention dollars) in planning your trade show booth, you have only seconds to engage potential attendees in your brand, products and services. How ready is your team?

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Using hashtags on LinkedIn.

Linkedin 52

Linkedin Practices B2B Thought Leadership Best Practices 52

SmartBug Media

MAY 20, 2020

Trade shows and other events. LinkedIn posts. Dedicated websites. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Don’t forget to also post about the event on LinkedIn Groups that have audiences who will find the content useful. Trade shows and other events: If you’re headed to a.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Partner websites (e.g., Trade show and event websites.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Martech

DECEMBER 5, 2023

Word for word from my LinkedIn bio ** A version of this copy is on my website. I suspect this company used its AI-based platform to scour LinkedIn for names, email addresses and company information and then plugged all that information into its automation platform to create an email from a template. It needs to be sincere.

Marketing AI 108

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 108

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. At a minimum, that includes LinkedIn, Facebook, and Twitter. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

sagefrog

NOVEMBER 14, 2023

Typography: The typography you choose for your website and marketing materials adds a distinct and cohesive touch to your brand. It shows your audience that you care about the details and don’t cut corners. Retargeting: This technique reaches users who previously engaged with your website but haven’t yet converted.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Marketing Insider Group

MAY 18, 2020

In the Thought Leadership research report, marketers said thought leadership improved website traffic, lead generation, media mentions, email subscribers, customer relationships, and backlinks. This is important for two reasons: It creates a backlink to your site from a high-authority website. It all comes back to credibility.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. Promote before, during and after the show. Expand our reach to non-attendees. Since this was for a B2B.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If you can find an opening for that role on one of your customers’ websites, fantastic! If not, try using websites such as Glassdoor or LinkedIn.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

SendX

MARCH 18, 2021

They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. You can opt for the direct approach: create a compelling post urging your audience to opt in, and include a link directing them to your website where they can do just that. Here is a nice example by Eddie Shleyner.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Aligning your teams will help cement messaging and key focuses , from LinkedIn posts to sales outreach to talking points at events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Brandpoint

MARCH 25, 2023

Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn. Most sales professionals are active on LinkedIn and Twitter. It sounds simple to have your sales team share the content you produce with their followers.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

The Effective Marketer

OCTOBER 5, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well. In sum, the website needs a complete makeover.

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

Martech

FEBRUARY 7, 2022

Recently Darrell Alfonso, a marketing operations thought leader and MarTech contributor, asked on LinkedIn what people think is the most underrated platform or system in martech. While he had a limited number of slots for a LinkedIn post-poll, he didn’t mention web systems. In many cases, they’re prominent parts of customer journeys.

Multi-Channel 92

Multi-Channel Advertising Agencies Work Management Marketing Automation Services 92

The Marketing Blender

OCTOBER 1, 2022

Drive more traffic to your website? You’ll want to look at budgeting for direct lead generation strategies (think of platforms like Google Ads or LinkedIn Lead Gen ads). Not getting enough traffic to your website? Drive traffic to your website? The first step in creating a marketing budget template is to know your goals.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Budget Programs Template 98

Anyword

DECEMBER 5, 2022

Add your profile information on websites like Fiverr that allow you the freelancer (rather than hiring managers) to find projects. Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

ConvertKit

OCTOBER 6, 2020

Through a signup form on your website or a landing page. Adding personal or LinkedIn contacts (ask them to sign up first). Using trade show lists. Deliverability Defined Website. These guidelines will help you grow your list without running into deliverability fallout from poor list collection methods.

Deliverability 93

Deliverability Trade Show Landing Pages Guidelines 93

B2B Digital Marketer

DECEMBER 7, 2023

Episode Links and Resources Joe’s LinkedIn: [link] SalesX website: [link] Digital activity ROI assessment: [link] More episodes related to lead generation: [link] The post Maximizing Lead Value appeared first on B2B Digital Marketer. It might be new, but it’s crucial.

Lead Ranking 52

Lead Ranking Lead Scoring Sales Qualified Leads Leads 52

SmartBug Media

AUGUST 24, 2021

To drive good-fit leads to your website, you’ll need to hone in on your targeting list and the ads they see. Your paid ads on LinkedIn, Facebook, and so forth, should speak directly to the personas you’re targeting. Personalize Your Website Content. Target Ads Based on Company or Role. Can you include company names in your ads?

Account Based Marketing 98

Account Based Marketing ABM Personalization Marketing Automation Services 98

Webbiquity

MARCH 19, 2019

Their alternative was building a custom website to manage each internal process—over and over and over again. So they would end up with hundreds of these internal websites, which were impossible to maintain. So early on, we exhibited at trade shows that people from big companies were attending. ” The Company.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Paid Search Agency 177

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. Third, a larger role for marketing, as active members of inside sales and lead qualification teams.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

B2B Digital Marketer

FEBRUARY 3, 2022

Only if you understand how to properly take this approach, especially in LinkedIn , can you find more success in your networking and content marketing. 06:35 – Richard’s daughter trade show story. 11:30 – LinkedIn example: Text only. 37:54 – LinkedIn is not Instagram. Richard’s website: [link].

B2B 52

B2B Trade Show Consulting B2B Sales 52

Anyword

OCTOBER 4, 2021

That is why a blog on your website dedicated to helping your clients might be advantageous. In addition, you can also write guest blogs for other high authority websites in your niche. That should include networking events, business expos, trade shows; you name it. LinkedIn Ads. Twitter Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98