Digital B2B Marketing

article thumbnail

The Future of Media and The Role I Want to Play

Digital B2B Marketing

Every customer touchpoint. If so, I would love to connect with you on LinkedIn. Real Big Data Brought to Marketing In marketing, Big Data often refers to the data that is created and captured in digital marketing. In business, big data means far more than that. It means tracking every piece of inventory, individually. Every sale.

article thumbnail

B2B Marketing: Moving Beyond Campaigns

Digital B2B Marketing

When they search on the sites they use, whether it be LinkedIn or IndustryWeek, they find you. Every touchpoint in your marketing program, from email to telemarketing to retargeting , needs to build on what you already know about your prospect and continue to educate them and provide the information they need.