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Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing

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The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell.

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6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

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The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The alternative to defining optimal cadence is under-touching, over-touching or not touching important prospects.

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Tweet Less and Talk More

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The Internet is the most powerful, life- and business-changing tool created in generations. Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. That’s our job. Relationships Still Rule in Sales.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

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Sales Tools to Leverage LinkedIn. Click to start video at this point — There are so many sales tools available today. Chad says to be selective in choosing these tools and make sure you identify your top 3-5 objectives before you plug in these sales tools. Make People Want to Work for Your Company.

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Good Reads for B2B Marketing - Protect Your Online Reputation

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Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company. LinkedIn revamps contacts tool to boost relationship management. Via ClickZ.

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Best of PowerViews: Are You Tenacious About Sales Follow Up?

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Koka Sexton, LinkedIn Peter Bourke, The Complex Sale Lori Richardson, Score More Sales Jamie Turner, The 60 Second Marketer. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology. LinkedIn is more buttoned up. Today''s Featured Guests. This cross pollination fosters relationships and widens your network.

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Good Reads for B2B Marketing - More CMO/CIO Alliance

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LinkedIn Adds Facebook-Style Mentions In Status Updates And Home-Page Comments. LinkedIn is adding a Facebook-like feature that allows users to link to connections or companies in the status-update field. When published, that connection or company would be notified they have been mentioned.