Tony Zambito

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The Future of B2B Buying is Closer Than We Think

Tony Zambito

While the COVID-19 pandemic has accelerated a shift to the use of digital tools, B2B sellers are using them to double down on linear thinking. Recently, I wrote about The Great Buyer Resignation that prompted a good discussion on LinkedIn. Out of date and obsolete. Let that sink in. Here is what I have seen.

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