The Forward Observer

MARCH 29, 2024

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Forward Observer

FEBRUARY 2, 2024

As a keynote speaker, John shares lessons from his award-winning career at Conde Nast to teach sales teams how to become irresistible so they are magnetic to their ideal clients. And, interesting fact – he was once a lifeguard!

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

JANUARY 19, 2024

Kurtz takes you inside the craft to help you use all the tools at your disposal–from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing, and more–so you can succeed wildly, exceed all your expectations, and overdeliver every time.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

MARCH 1, 2024

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

The Forward Observer

JANUARY 12, 2024

This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue. Create Strong Messaging Fuel User Growth Accelerate Revenue With this step-by-step guide, tech startup leaders have an exact roadmap to develop positioning, product messaging, and content that converts.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

OCTOBER 27, 2023

With the event management tools and models available in Unforgettable: The Science of Creating Memorable Experiences , anyone can design a memorable and valuable experience for customers. Don’t settle for average events that leave your audience feeling bored and uninspired.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

FEBRUARY 9, 2024

The greatest tool is the hardest to use. The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel About the Book In his bestselling first book, Eric Siegel explained how machine learning works. Now, in The AI Playbook , he shows how to capitalize on it.

Click Rate 339

Click Rate Case Studies Paid Search Agency Amazon 339