Marketing Interactions
JANUARY 15, 2023
As I keep seeing all these posts about marketers going gaga over ChatGPT, I wonder if we’re missing a more confounding impact from the tool > our B2B buyers using it. Think about how this tool might displace the need for sellers trying to sell, enabling more buyers to choose rep free buying experiences.”. Change is never ending.
Marketing Interactions
OCTOBER 15, 2021
Edelman/LinkedIn ). Sales needs to focus on direct interactions with buyers and accounts—with the resources and tools they need to address context shifts at every stage—to win deals. Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner).
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Marketing Interactions
FEBRUARY 17, 2020
Help to drive feature and function adoption and continuously provide tips, tricks, training and support to ensure it becomes a relied upon tool in your customers’ arsenal for the way business gets done. Realizing continuous value – content, outreach and programs that ensure your solution becomes a habit and delivers what was promised.
Marketing Interactions
JUNE 23, 2017
A B2B Buyer Persona is a Functional Tool—Not a Poster with a Few Platitudes. Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. It’s time to rectify this limitation. Type of college degree.
Marketing Interactions
JUNE 23, 2017
She wants to be able to use a tool that will allow her to identify issues for a department and provide guidance on actions to take. If you look at what people say about them in LinkedIn recommendations, are they often referred to as mentors? If you read their LinkedIn profile, how do they see themselves? As detail oriented?
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