KoMarketing Associates

JUNE 2, 2022

As marketers continue to explore new tools and resources available to them, research suggests that social media remains a key area of interest and investment. Unsupervised recently published the results of its “Optimizing Marketing Tools” survey, based on the responses of 748 marketers. B2B Marketers and Growing Social Media Usage.

Social Media 265

Social Media Peer-to-peer Social Marketing Media 265

KoMarketing Associates

JANUARY 19, 2022

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. I have been fortunate enough to utilize the tool at both SecurityScorecard and AlphaSense where I’ve seen very positive results. LinkedIn, Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

JULY 27, 2021

This is followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This was followed by LinkedIn (35%) and Instagram (16%). In terms of importance, Facebook (40%) topped the list among B2B marketers.

Social Networks 295

Social Networks Network Marketing Facebook B2B Marketing 295

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Tools for Writing. This tool allows you to collect and share your thoughts/ideas across devices regardless of the location they’re in. Tools for Editing.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

AUGUST 23, 2017

For the first time in the history of our study, Facebook has passed LinkedIn as the most important platform for B2B marketers,” noted the authors of the report. Eighty-one percent of B2B marketers stated that they use LinkedIn.

Twitter 120

Twitter Customer Surveys Effectiveness Tools 120

KoMarketing Associates

MARCH 5, 2013

It can often be difficult to find a path through the clutter to discover the best option in which methods and tools will be most useful and effective in a B2B marketing campaign. LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

AUGUST 15, 2013

While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best. Most importantly, all of these tools are free. Not to be left out, LinkedIn has begun incorporating a much more comprehensive set of metrics in the company insights section of LinkedIn Pages.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. But the two reports vary significantly when it comes to LinkedIn ads.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. Nearly 41% have increased their use of their current martech stack to avoid making new technology investments.

Spending 260

Spending Work Management B2B Marketing Management 260

KoMarketing Associates

MAY 6, 2020

While many B2B companies focus social media marketing efforts on LinkedIn, Facebook, and Twitter, Instagram is another platform that can and should be used to boost engagement and web traffic specifically. . For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 15, 2021

SageFrog recently published its “2021 B2B Marketing Mix Report,” and statistics showed that among the most used social media channels, LinkedIn leads the way with 86% of respondents citing this outlet as a part of their social media strategy. Facebook’s Dominance Among Social Media Marketers.

Social Media 177

Social Media Marketing Report Social Marketing B2B Marketing 177

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Thankfully, there are a variety of tools on the Internet that allow advertisers to easily change elements on a page and A/B test performance. Easy & Free A/B Testing.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

AUGUST 27, 2019

One of Salesforce’s tools, Pardot , has its own Twitter account that is a good example of interaction with their community and industry influencers. Chorus , an AI sales tool for VP of Sales executives, does this well by sharing sales content that can help salespeople hone their craft and get better at attracting leads.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 27, 2018

Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences. Post 1 update to LinkedIn. Post 1 update to LinkedIn the week after publishing. Post 1 update to LinkedIn one month after.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

DECEMBER 5, 2017

As more buyers are turning to online tools for professional services providers, we’ve made a great investment over the past year in SEO; we’ve had over 100% growth in our organic traffic and we will continue to invest there for 2018. All photos provided by experts or LinkedIn. Elena Britton , Head of US Marketing, Indusa.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

APRIL 27, 2017

In this post, I’ve listed three tactics below where paid media platforms supply specific account-based marketing tools or strategies to aid in this goal. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JUNE 23, 2016

Reasoning for this is that influencer identification (if not done using these awesome tools I’m about to introduce) can be extremely time consuming. To help you master the process of B2B influencer marketing, I’ve put together a list of 3 essential tools that should improve the identification process. BuzzStream Discovery Tool.

Online Marketing 129

Online Marketing B2B Marketing Campaigns B2B 129

KoMarketing Associates

FEBRUARY 13, 2018

If you are looking to generate B2B leads for your business, give Facebook video ads a try as a creative way to promote your webcasts, ebooks, products, tools, and services. Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Welcome Leads Through Webcasts.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

DECEMBER 12, 2017

ABM is an ever-changing industry and as new technologies, tools and processes are born, marketers may have to revamp their approaches to stay abreast.”. With so many strides being made in the advancement of video and social media as engagement tools, email continues to show that it’s tried and true when it comes to engagement.”.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: As discussed in the above stat from Ascend2, marketing automation is a tactic that many marketers are still struggling with and wanting to use as a personalization tool. Please let us know your thoughts on Twitter , LinkedIn , or contact us today for more information and guidance!

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. That makes it easy to fill in the blanks for each week with new content that can then be scheduled out on a tool like Buffer or SproutSocial. LinkedIn: 1 per day.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MARCH 5, 2019

There are multiple templates that can help you create your buyer personas, one of my favorite is Hubspot’s interactive “ Make my persona tool ” and Marketo’s cheat sheet for creating your marketing personas. First, target them with a LinkedIn ads campaign. Develop Relationships by Lead Nurturing.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

NOVEMBER 3, 2015

And to do that, I’ve listed several tools and tips below to get you started. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. When I think of traditional keyword research, I think of the Google Keyword Tool (which I’ll get to in a bit).

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

SEPTEMBER 7, 2016

It doesn’t make sense to use this tool (or any resource) if it is just a drain on time and resources; conflicting with other priorities and responsibilities. Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Presentation via Slideshare: Need more information?

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

NOVEMBER 16, 2017

If you aren’t 100% sure, or simply want data to back your ideas, consider using a tool like Google Trends to identify peak times in terms of search traffic. Now that you have your themes mapped across the year, using a tool like Buzzsumo – research your keyword themes and identify the types of content (lists, videos, how-tos, etc.)

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

FEBRUARY 24, 2015

Shopping Campaign – Run through Google AdWords , shopping campaigns provide tools to group and bid on products found in the product feed as well as reporting and benchmarking tools to monitor and optimize performance. These free tools could easily be applied for support tutorials or examples. Include a transcript of video.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

APRIL 7, 2021

But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. This could mean anything from all of LinkedIn to a specific Facebook group or a Slack channel of B2B insiders. This is one of the top ways B2B buyers find and consume content. So yes, ungate some of your content.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JANUARY 8, 2015

One of my clients showed this tool to me (thanks Tori!) SERPStat is a free keyword suggestion tool that scrapes Google search results to provide you with keyword suggestions. What makes this tool so valuable in my mind, is the “Only questions” functionality offered: Click for full size image. LinkedIn Groups.

Peer-to-peer 120

Peer-to-peer Content Work Management Keywords 120

KoMarketing Associates

DECEMBER 8, 2021

Tracking how much your tool or offering is used can help you locate buyers who need more support or guidance making the most of your offering. Tracking social media mentions on sites like LinkedIn and Twitter can help your business see who is recommending your tool to others.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MAY 26, 2016

From Facebook to LinkedIn, every generation is socially active. Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. Today, pretty much everyone uses social media – not just Millennials.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JULY 31, 2013

Webmaster Tools Search Query Reports. Google Webmaster Tools search query report let’s B2B marketers know how well aligned their organization’s website message is in Google search results. Webmaster Tools Inbound Link Reports. LinkedIn Skills & Expertise. Final Thoughts.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 16, 2020

According to the DemandBase study cited above, “When asked what tools B2B companies can’t do ABM without, CRM (83%), Marketing Automation (73%), and LinkedIn (60%) rounded out the top three” tools most essential for success.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269