Everything Technology Marketing

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Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

Do you know who is responsible for entering your company’s details on LinkedIn? Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. Think about it.

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.

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Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing mix. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Happy New Year! It is time again for our annual B2B Marketing "predictions". And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. I asked you to rank the marketing areas you think will become more important in 2011.