Digital B2B Marketing

APRIL 28, 2011

Mashable : Twitter is huge, LinkedIn isn’t even included. Jay Baer’s Convince & Convert : Twitter leads today, LinkedIn is growing. Although incredibly valuable, it requires significantly more time and some prior experience using listening tools. THECOOLIST : Facebook is completely dominate.

Social Networks 100

Social Networks Network Marketing Social Marketing B2B Marketing 100

Digital B2B Marketing

OCTOBER 18, 2011

As visitors, we will choose the platform based on our own network (Facebook, Google+, LinkedIn, etc) and purpose for interacting. Companies can choose to highlight comments, LinkedIn shares or other social activity to increase engagement or credibility, but they will not be able to hide it.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

NOVEMBER 21, 2013

A number of social media tools, including Buffer, one of my favorites, automatically append their own campaign codes. Although browser changes will impact referring URL reporting, removing the impact of changes in the behavior of social sharing tools like Buffer or Hootsuite will make your trend data more accurate.

Twitter 100

Twitter Marketing Analytics Tools Social Networks Social Media 100

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. If you create an online tool or experience, where the information is actually used to shape the output and increase the value they receive, you will get far better results. You know millions of people saw your content. Your SEO program didn’t make then read it.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

JULY 28, 2011

It doesn’t consider the possibility that someone saw a TV commercial and responded by visiting your Facebook page or saw a recruitment billboard and looked up your company on LinkedIn. Or are the current tools sufficient, and as Jay’s tweet implies, I’m just not trying hard enough? About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Digital B2B Marketing

JULY 19, 2012

Here are eight ways to dig a little deeper and determine if an online publisher is a good potential match for your campaign, again using only free tools and a bit of creativity. Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Are there comments or active discussion taking place on the site?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Tips 100