B2B Marketing Traction

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A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

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How to Limit Email and Messages from Social Networks

B2B Marketing Traction

Note the link to a useful social media notification tool at the bottom of this post.). For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email. While researching this topic I found a great tool at notificationcontrol.com.

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How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Others like LinkedIn and Facebook require that customers accept your invitation. But you can set up the right sharing tools to make it easy for customers to share content when they feel they have gotten value or enjoyment from it.

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Can Social Media Move You from Good to Great?

B2B Marketing Traction

It’s just another tool to add to your marketing toolbox. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? Social media is not a silver bullet, the be-all and end-all, a panacea. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? An emergency car escape tool with a hammer for tempered window glass and a cutter for the seat belt is another item many have heard about but may not have purchased. 3 New Promotional Campaign Ideas.

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Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

We talked about how to create content and how to use automation in the form of apps and tools to get your messages out on multiple platforms. What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Some people took our advice and began populating the same messages everywhere.

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Social Media: Leverage Technology, But Be Human!

B2B Marketing Traction

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.