Paul Gillin

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LinkedIn Headline Tip: Stick to the Facts, Avoid Superlatives

Paul Gillin

” She attached a screen grab of a LinkedIn member who described himself as a “Remarkably Brilliant IT Professional.” LinkedIn Tips linkedin' . “How do you find the balance between marketing yourself and sounding full of yourself?” ” she asked. “I think there is a thin line.”

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members.

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Great Free E-book on How to Get the Most From LinkedIn

Paul Gillin

I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Whispered tips from insiders and competitive intelligence can make the difference between closing the deal or losing it. Make it a contest.

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What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. 3 Low-Cost, Low-Risk Tips For Getting Started With Social Media. 10 useful tips for better use of social networks (part 1). Related articles.

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Five Often-Overlooked Reasons Senior Executives Should Use Social Media

Paul Gillin

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

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The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.