ANNUITAS

AUGUST 27, 2020

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out. However, more often than not, it’s isn’t worth it.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. For more survey-building tips, read the post from MarketingTechBlog as it covers all the bases and then some. Ask them what they want. And get creative in how you ask them.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. 3 Tips to Get the Most from an Internship: 1.Be For the students out there…with summer slowly approaching, you know what time it is. It was by far the best thing I could have ever done for myself professionally.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

SEPTEMBER 15, 2020

You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). the ad that works on LinkedIn probably won’t work on Instagram), but always put your demand marketing strategy first.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

ANNUITAS

NOVEMBER 3, 2015

Don’t create new content to post on LinkedIn because you want something on that channel. Before you develop your next piece of new content, keep these three tips in mind. That is a not a goal, that is about distribution and they are very different things. Why do you need new? Go for quality over quantity as a rule.

Demand Generation 100

Demand Generation Distribution Rules Demand 100