LinkedIn is THE business site in social. You need an optimal profile. Here are 5 tips to optimize yours.
I’m amazed at the number of poor Linkedin profiles out there. That includes very senior executives. Why is it that independent experts (like Jeff Ogden of the sales lead generation company Find New Customers) have the best profiles?
Take for instance, the CEO of Medtronic. It says he still works for GE - sorry Omar Ishrak, but you need to update your profile.
5 Tips for Optimizing
- Linkedin lets you add your website, your blog and your Twitter profile. Add them all if you can.
- Every Linkedin profile needs a recent photo. I suggest you have one professionally done, if you can afford it.
- You should also publish recent blog posts to Linkedin. It great increases your reach.
- Want more LinkedIn recommendations? Write them for others.
- Finally, you should include common misspellings of your name, that way you show up in search results even if they spell your name wrong.
Want to see a fully optimized LinkedIn profile? Check out Jeff Ogden of Find New Customers here. (The Twitter link shows only on the full profile.) In fact, Jeff’s LinkedIn profile is so good that it was featured in a very popular book for job-seekers - as an example of an ideal profile.
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Jeff Ogden, the Fearless Competitor, is an award-winning marketing expert and President of the sales lead generation company Find New Customers. He’s also the creator of the very popular and widely syndicated TV on the Web show, Marketing Made Simple TV.
Did you know that you can book a free 20 minute meeting with the award-winning marketing expert, Jeff Ogden? To schedule a time with me, click here. And you can follow Jeff on Twitter at @fearlesscomp
You can also sign up for free bi-weekly market tips from Find New Customers here.
