Tomorrow People

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5 useful sources for capturing voice of the customer (VoC) data

Tomorrow People

With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful. As a research method, it’s a fast, inexpensive and scalable way to capture VoC. But what you actually gain from them is only as good as your approach.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research. Draft a concise letter template outlining the following: Who you are. How do you convince people to be your interviewees? Paid social.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

When you reach out to them (whether it’s via LinkedIn, email or online forums), the key is to clearly communicate your intentions and highlight why they would want to participate in your research. Organic social Social media platforms such as LinkedIn and Twitter are especially popular for B2B organisations.