5 useful sources for capturing voice of the customer (VoC) data
Tomorrow People
NOVEMBER 25, 2021
With many survey tools and pre-built templates out there, it can be tempting to include questions that don’t add much value for your business – but marketers should be careful. As a research method, it’s a fast, inexpensive and scalable way to capture VoC. But what you actually gain from them is only as good as your approach.
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