The Point

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MDF Funds & How to Use Them

The Point

Define up front the kind of system access needed to implement the program being funded: marketing automation, CRM, CMS, LinkedIn accounts, email templates, image libraries, etc. Or an ad on LinkedIn. Don’t let last-minute security protocols prevent you from getting a campaign in market. *

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10 Things to Do When Marketing Spend is On Hold

The Point

Like surveys, podcasts are ideal fodder for social media (especially LinkedIn), lead nurturing , and demand gen. Update and refresh email and landing page templates. Do you have a library of approved templates, or does everyone create designs on the fly? Are they fully responsive and render correctly across all devices?