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The Forward Observer

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

MARCH 29, 2024

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

Social Marketing 169
Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169
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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

MARCH 1, 2024

It provides a blueprint for planning, delivering, and measuring social media’s contribution to your business through: Identifying and targeting audience segments Maximizing social search Enhanced reputation management Managing a diversified influencer portfolio Selecting the right channels for organic and paid social Creating a process and structure (..)

Social Media 169
Social Media Social Marketing Enterprise Management Marketing & Strategy 169
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