SnapApp

FEBRUARY 20, 2018

The case for influencer marketing is a strong one – and as a result, many brands are already on board with this tactic. The question is, though: Once you’ve found the right influencer for your vertical, then what? . Here’s an idea of what average influencer posts cost on Instagram by vertical: . CPC or CPM of campaign.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Marketing Craftmanship

JANUARY 16, 2013

Is Your B2B Marketing a Tactical Hodge Podge? B2B firms invest significant dollars and hours maintaining a broad range of marketing tactics that may or may not demonstrate economic value. When this situation exists, a B2B firm is not marketing; it’s simply making Tactical Soup. Put every marketing tactic under the microscope.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Contently

OCTOBER 5, 2020

Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Next up, we decided to put the same banner on our blog homepage and test out a vertical banner on the right rail of our individual article pages.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” But it’s not entirely dissimilar either, in spirit or tactic.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

SalesGrape

OCTOBER 11, 2023

Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Directive Agency

OCTOBER 2, 2019

On LinkedIn, an account-based marketing list was uploaded, and through the use of lookalikes, the total audience with similar characteristics increased by 436%. No matter the vertical you are marketing in, chances are, you have a list of customer email addresses. Similar results can be seen in the example below. Customer Lists.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

Marketing Insider Group

NOVEMBER 10, 2020

Customer Renewal and Retention and Customer Insights , and the rise of Customer Experience (CX) showcases the need for customer insights and measuring the renewal/retention of customers, and the corresponding “churn”; this is especially critical in vertical markets with lots of competition and where switching costs are relatively low.

Planning 328

Planning Analytics Enterprise Management Work Management 328

Crimson Marketing

OCTOBER 29, 2015

Vertical video: “ Marketers should consider video that is optimized for the vertical mobile screen. Full-screen, vertically oriented video ads on Snapchat have a 9x higher click-through rate compared with regular horizontal video ads.” The rise of “digital prophets”: . ” 13. ” 14. ” 15.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Marketing Craftmanship

MAY 13, 2020

If these predictions are correct, and people continue to reduce their interpersonal contact, here are some tactical suggestions involving three major categories of marketing activity. Rather than posting a self-serving white paper, work with a vertical trade or professional publication to produce an objective bylined article on the topic.

Blast Campaigns 130

Blast Campaigns Webinar Metrics Lead Scoring Lead Ranking 130

KoMarketing Associates

SEPTEMBER 4, 2019

In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. It is essential to understand how to align keyword targets to applicable industry verticals. Specific Industries. Jobs and Employment Seekers.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Engagio

NOVEMBER 9, 2017

What kind of tactical objectives lay the groundwork for Sales to support Marketing, and vice versa? Implementing sales tactics informed by Account Based Marketing doesn’t require the sales team to give up the experience-lead instincts that make them effective. 1) Combining Data with Your Gut Instinct . The Parts are the Whole.

Account Based Marketing 54

Account Based Marketing Ideal Customer Profiles ABM Tactics 54

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

KoMarketing Associates

JUNE 26, 2018

In this post, I will outline a series of tactics B2B SEO professionals should consider, in order to dominate brand-based keyword search engine results. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

We’ll look at how you can create targeted lists of prospects; provide creative ideas for your ABM campaigns; discuss various media channels available to reach potential buyers; as well as 1:many, 1:few and 1:1 ABM tactics designed specifically to meet each organization’s needs. Table of Contents: What is Account Based Marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Marketing Craftmanship

FEBRUARY 13, 2015

Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Effective thought leadership can involve a broad range of marketing tactics, but should always be designed to achieve measurable goals; not to simply have people think you’re smart. Harness the market reach of LinkedIn.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Metadata

FEBRUARY 2, 2023

In 2023 and beyond, it’s imperative to keep everyone’s favorite tactics in mind but only invest in the ones putting closed-won deals in your pocket. Using these tactics without regard for company dynamics and marketing maturity is reckless. LinkedIn, for example, has entrenched itself into the hearts and minds of marketers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Lead Demand 52

Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. Cannes Lions is more about brand building and advertising than technology, so don’t attend hoping to find Immersive Marketing 101 or tactical content.

Marketing AI 77

Marketing AI Advertising Agencies Planning Broadcasting 77

Pam Didner

NOVEMBER 5, 2020

To support sales in sales enablement, content comes in the context of internal sales training, internal sales materials for tactics, and external marketing materials to share with prospects and customers. You need to apply judgment as to when to use standard content and when to customize content to support various tactics.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. So if that’s the overarching strategy, what are the tactics that can get you there? 5 Tactics to Improve B2B Lead Quality on LinkedIn.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Oktopost

APRIL 9, 2019

B2B marketers who give their clients detailed reports that clarify how specific marketing tactics contribute to business growth will inspire ever-growing trust, solidifying their credibility as proven experts. These campaigns might be categorized by vertical market, buyer persona , product, or any number of other considerations.

Social Media 95

Social Media Impressions Media Paid Search Agency 95

MKT1

JANUARY 11, 2024

After reading this newsletter, you should have a few products to check out and a better tactical understanding of how AI can make you a better marketer. Generate landing pages & PDF assets for verticals, personas, or other segments. Generally speaking, with the paid version of ChatGPT, you can upload spreadsheets and get answers.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Convince & Convert

MAY 10, 2016

With 18 years of experience at Cox Communications, Martin heads a team that oversees the evolution, placement, and evaluation of social that appeals to several different verticals. How finding content for each vertical leads to streams that double traffic. Cox Communications on Facebook , Instagram , Twitter , YouTube , LinkedIn.

Skype 92

Skype Verticals Youtube Impressions 92

KoMarketing Associates

AUGUST 29, 2013

As such, B2B search marketing professionals need to continually evaluate how SEO tactics help solve industrial marketing challenges in performance and execution moving forward. Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Final Thoughts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Buzz Marketing for Technology

JUNE 17, 2015

Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. 3) What one Digital Marketing tactic should a B2B Marketer adopt in the next year?

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

NuSpark Consulting

DECEMBER 9, 2012

Write a short paragraph on what your paper is about (think about the target audience) and get it out on LinkedIn groups, Twitter, Facebook, and Google+. With LinkedIn, promote your white paper in a form of discussion. . LinkedIn Example: How has technology improved the performance of your sales staff? Remarketing.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Unlike tweets, the text, video, or photo published shows up in a vertical format, similar to Instagram Stories. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Apollo

OCTOBER 23, 2018

Then, drill down into a specific vertical. Often, they’ll choose Real Estate when they pick their Industry on LinkedIn or otherwise, because they’re trying to look the part for their ideal buyer, not for people trying to research them. Shoot for the former, not the latter, and be sure to have a LinkedIn social selling plan in place!

Sales Management 68

Sales Management Work Management Top of Funnel Practices 68

Biznology

MARCH 31, 2017

Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Publish on LinkedIn more often. Do we want to test any growth hacking tactics? Many SMEs can’t dedicate the time needed for constant production.

SME 80

SME Ad Building Copywriting Content 80

Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. Cannes Lions is more about brand building and advertising than technology, so don’t attend hoping to find Immersive Marketing 101 or tactical content.

Marketing AI 82

Marketing AI Advertising Agencies Planning Broadcasting 82

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. This tends to hold true in other B2B verticals as well. Case studies can be difficult to obtain.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

Vidyard

NOVEMBER 11, 2020

Sales videos are when salespeople record videos to send to prospects—via email, LinkedIn, or another channel—to increase responses. Sales teams would be wise to use a similar approach in place of tired old sales tactics. Include their LinkedIn profile picture in your video in a creative way. Video Sale Letter Template 5.1

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Golden Spiral

SEPTEMBER 15, 2021

Before shopping for tactics, you need to define your goals and identify measurable KPIs (Key Performance Indicators) to ensure you meet your goals. Likewise, investigate the agency’s experience in your vertical. The references provided should be similar to your company in size, vertical, or both. What is your vision for success?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62