KoMarketing Associates

SEPTEMBER 18, 2013

A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents. Case studies can be difficult to obtain. This tends to hold true in other B2B verticals as well.

Case Study 120

Case Study Case Studies Studies Peer-to-peer 120

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Social Media Video Trends for Linkedin 61. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

SnapApp

FEBRUARY 20, 2018

The question is, though: Once you’ve found the right influencer for your vertical, then what? . Jason Quey, VP of Marketing at Codeless , recommends starting with a big list of potential influencers (100+) within your vertical. Audience engagement: Study the influencer’s level of engagement. Let’s start at the beginning.

Verticals 54

Verticals Outreach Advertising Agencies Cost Per Thousand 54

Contently

OCTOBER 5, 2020

Depending on your study of choice, click-through rates clock in around 0.2 Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. We went with a more traditional style on the vertical banners so we could add a visual element.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Marketing Insider Group

NOVEMBER 10, 2020

It shows up in the second tier of overall Business Intelligence (BI) priorities in our flagship BI study, The Wisdom of Crowds. I like to call this BI and Analytics meets Enterprise Performance Management (EPM) another area we track in our flagship marketing studies. Connect with her on LinkedIn and follow her on Twitter.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Webbiquity

MAY 30, 2019

According to a study from Infosys , 86% of respondents say personalization has at least some impact on their purchasing behavior. According to a study by the Content Marketing Institute , 53% of marketers make use of interactive content and 59% of those use it to increase engagement from their customers. Consider engaging content.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Hinge Marketing

NOVEMBER 11, 2020

The Hinge Research Institute has released a special consulting industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. The timing could not have been better.

Consulting 157

Consulting Research Work Management Marketing Management 157

Hubspot

OCTOBER 26, 2022

Maintain a presence in LinkedIn groups. Be active in online forums — relevant to your vertical. Cold calling is one of the most frustrating, tedious, demoralizing activities several sales reps have to routinely engage in — LinkedIn even found that 63% of sellers say cold calling is the worst part of their job.

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Pam Didner

SEPTEMBER 13, 2022

Vertical segments. It’s important not just to buckle down on content creation or case studies. Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Product names. Target audiences. Authorships.

ROI 91

ROI Effectiveness Planning Content Marketing 91

nDash

MAY 25, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Hi, my name is Rachel McKimmy, and I’m a science writer with a Bachelor of Science in Environmental Studies from the University of Michigan. Connect with me on LinkedIn ! Read on to meet them! Rachel McKimmy.

Verticals 52

Verticals Creativity Training Studies 52

Heinz Marketing

MAY 10, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is called “ How to Get and Leverage Industry Experience to Accelerate Sales ” and our guest is Bobby Martin , President & Co-Founder of Vertical IQ. There is no humbleness.

Top of Funnel 79

Top of Funnel Verticals B2B Sales Work Management 79

Sprout Social

MARCH 19, 2020

Maybe it’s your experience working within a niche industry or vertical. Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Social Media Ad Agencies 111

nDash

JUNE 22, 2022

In every Wednesday Writer Roundup, you’ll meet professional freelance writers across dozens of verticals. Take a look at my portfolio and connect with me on LinkedIn. I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. Anna Cottrell. Hi I’m Anna! Curious about working together?

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Hinge Marketing

NOVEMBER 5, 2020

The Hinge Research Institute is releasing a special technology and software services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed. About the Study. A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Cost 124

Cost Business Sample Pricing 124

Biznology

FEBRUARY 25, 2019

Keep your eye on latest trends to keep up-to-date about the transitions made within industry verticals. Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Hinge Marketing

OCTOBER 26, 2020

The Hinge Research Institute is releasing a special accounting and financial services industry version of its breakthrough study of professional services buyers and the firms that they hire. Why This Study is Needed . About the Study . A second version of the study was published in 2018. Sampled Both Buyers and Sellers.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Martech Advisor

MARCH 9, 2020

Use LinkedIn. One of the simplest, yet most effective ways to determine whether a company is AI-based, is to use LinkedIn as a research tool. I’ve seen countless companies that define themselves as technology-driven or AI-based, but all of their employees on LinkedIn are account managers or in business development.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. So, this round-up is the result of personal experience, informed and refined by those who are active in the LinkedIn A/B testing community. Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. Invest in case studies.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

The ABM Agency

APRIL 10, 2023

You can use various tools like Crunchbase, LinkedIn Sales Navigator, or even public financial statements to gain insights into these aspects. LinkedIn), it is necessary to pinpoint those who are likely in charge of making buying choices about your services/goods inside these companies. Use personalization tokens (e.g.,

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

ClearVoice

JULY 6, 2021

Studies show that brands who use live video in their Facebook marketing efforts can expect to receive double the engagement that they would have seen on a pre-produced video. LinkedIn video stats. A full two-thirds of marketers say they plan to publish video content on LinkedIn in the coming year. LinkedIn ). LinkedIn ).

Stats 98

Stats Video Marketing Planning Emarketing 98

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Bluetext

APRIL 15, 2024

Earlier this year, LinkedIn released its annual “ Jobs on the Rise ” list of the 25 fastest-growing roles in the U.S. A CMO Council and Deloitte study found half of CMOs successfully assuming a CGO role indicate full alignment with internal champions, notably the CEO.

Advertising Agencies 26

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 26

Crimson Marketing

JANUARY 21, 2015

With this in mind, content marketing platform NewsCred’s CEO Shafqat Islam says that brands should treat their content marketing as a horizontal foundation for all of the brand’s aspirational storytelling, rather than as an isolated vertical demand generation channel.

Digital Asset Management 100

Digital Asset Management Demand Generation Planning Content Marketing 100

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are watching us live on YouTube, on LinkedIn, on Facebook, all the channels, thanks so much for joining us in the middle of your workday. By Matt Heinz , President of Heinz Marketing. Check them out.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Hubspot

FEBRUARY 1, 2017

One of the best ways to prove your worth is through compelling case studies. To help you arm your prospects with information they can trust, we've put together a step-by-step guide on how to create effective case studies for your business -- as well as free case study templates for creating your own. Case Study Release Form.

Case Studies 36

Case Studies Case Study Studies Template 36

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality. Get MarTech!

Marketing AI 74

Marketing AI Advertising Agencies Planning Broadcasting 74

Biznology

MARCH 31, 2017

A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)?

SME 80

SME Ad Building Copywriting Content 80

MKT1

JANUARY 11, 2024

So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc. Generate landing pages & PDF assets for verticals, personas, or other segments. Prioritize, create, and distribute revenue-generating content across SEO, LinkedIn, and your sales team.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Leading organizations, including Oracle, Microsoft, Salesforce, LinkedIn and Adobe have embraced ABM as a strategic approach to B2B marketing. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Pam Didner

NOVEMBER 5, 2020

Case studies. For example, the number of employees, annual revenue, industry vertical, and a number of branch offices. If your solution has strong use cases in healthcare, then you would want to apply the industry filter to narrow down your efforts to organizations in that vertical. But all of that content could do so much more.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Hubspot

AUGUST 21, 2023

Identify 2-3 verticals. For example, maybe your verticals are hospitality and retail. Once you've figured out which verticals to target, you're ready for step 2. It should now be much easier to find specific companies or people who could use your product or service, especially when using a tool like LinkedIn.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Launch Marketing

FEBRUARY 26, 2020

A pro tip to get the reporting thrown in: in exchange for reporting, offer to be available for a case study after the engagement (or if the engagement is on-going, 6 months in). It may seem obvious and it may seem basic, but be sure you understand what your marketing team is saying when they talk about campaigns.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Ad Agencies Work Management 62

Hubspot

JANUARY 30, 2023

A fun way to think about this is like having hundreds of eyes and ears across multiple levels, organizations, and verticals. In a 2020 survey from LinkedIn, 73% of respondents were hired as a result of someone they know making an introduction or a connection. Instead, you’ll have greater insight into your industry.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60