Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. Questions like these are what we designed this study to answer. About the Study This is the ninth edition of the High Growth Study. How did they do it?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. And that’s how we know LinkedIn rocks. The same is true in marketing.

Linkedin 154

Linkedin Paid Search Agency Sales Management ROI 154

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Top Rank Marketing

NOVEMBER 24, 2023

Every brand is blue, every brand is saying the same things in the same way. The Verge Social media could be the key to connecting with baby boomers Since the first quarter of 2021 the number of U.S.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Investing in a random sales tool is a waste of time, money and effort. We have listed the 10 best sales tools you must be acquainted with to boost your B2B sales. What are Sales Tools? Why Use Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Oktopost

JUNE 21, 2022

According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. So, where can eager B2B marketers find the best influencers? Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media. What is social selling?

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Vidyard

AUGUST 4, 2021

That’s the unmistakable conclusion of a first-of-its-kind brain study conducted in April 2021 with U.S. The study, commissioned by Vidyard , was led by Dr. Carmen Simon , Ph.D., Dr. Simon used various neuroscience and biometric tools to measure responses. Use more video. Videos that included dynamic effects (e.g.,

Studies 116

Studies Video Marketing Eye-Tracking Press 116

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Facebook vs LinkedIn by the numbers. LinkedIn, by their own reporting , has 706 million. Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Top Rank Marketing

AUGUST 11, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: Longer B2B Buying Cycles, AI Marketing Usage Study, & WhatsApp Gets Screen-Sharing appeared first on B2B Marketing Blog - TopRank®.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Buffer

JANUARY 10, 2022

What I didn’t see coming was this: By sharing my firsthand perspective on how recruiters think and work and lessons learned as I built my own business through my blog, LinkedIn, and subscriber newsletter, I was becoming a thought leader. Knowing what you’ll share on LinkedIn (and when) will help you stay the course.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. What is a LinkedIn Product Page? LinkedIn Customer Reviews.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 LinkedIn Sales Navigator 2.3 Humanizing Sales Enablement 1.1

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Lake One

OCTOBER 11, 2023

Generative AI tools can repurpose your message, automatically adapting it to a different audience. It can also be used to perfect an omnichannel strategy, tailoring the same content to a LinkedIn post or an email. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

Directive Agency

APRIL 26, 2023

Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Our LinkedIn engagement grew by 22% in just 1 month and yours can, too! An effective way to boost engagement on LinkedIn is by creating posts that feature real data. Did you start working with a new tool?

Linkedin 52

Linkedin Demand Generation Content Paid Search Agency 52

EveryoneSocial

JANUARY 4, 2021

For companies that want to drive efficiency for sales, investing in social selling tools is key to saving time and effort. According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. LinkedIn Sales Navigator.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Adobe Experience Cloud Blog

JULY 22, 2021

Sometimes not investing in the right tools can cost you a lot more in the end. Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. And that’s how we know LinkedIn rocks. The same is true in marketing.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Marketing Insider Group

JULY 16, 2020

But there is a lack of relevance and a personal connection that is keeping companies from building strong digital relationships on platforms like LinkedIn. This is why I created our upcoming virtual LinkedIn training that will cover the shifts sales and marketing teams need to go beyond brand awareness on social.

Top of Funnel 164

Top of Funnel Ideal Customer Profiles Profiling Linkedin 164

Martech

SEPTEMBER 29, 2023

The big advantage for marketers is easy access to third-party data in real-time (Snowflake partners with over 100 data providers) and convenient tools for marketing execution and analytics. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Hubspot

OCTOBER 17, 2019

But if you're not using LinkedIn as a lead generation tool, you could be missing out on a major opportunity to grow both brand recognition and revenue. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content. This makes sense.

Linkedin 98

Linkedin Generation Marketing Budget Marketing Qualified Leads 98

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. Gone are the days when SEO was important just for the SERP.

Social Media 157

Social Media SEO Cost Per Click Media 157

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development? Psychology and persuasion were a significant part of the curriculum.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Webbiquity

DECEMBER 6, 2022

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

ClickZ

NOVEMBER 22, 2019

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. The seven chatbot platforms and tools mentioned: Reply.ai. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Bluetext

MARCH 19, 2024

With platforms like LinkedIn, Instagram, TikTok, and Reddit constantly evolving, staying ahead means adapting and refreshing your approach. Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

OutboundView

JANUARY 19, 2024

Increased Email and LinkedIn Traffic : Post-COVID, there’s been a surge in email and LinkedIn communications. Automated Messaging on LinkedIn : The prevalence of automated bots on LinkedIn has diluted the impact of outreach on this platform. On average, with all hard expenses (salaries, tools, etc.),

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36