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Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.
Industrial Marketing Today
AUGUST 10, 2012
The primary goal of industrial marketing has not changed even though marketing strategies and tactics have changed significantly in the past 5 years. 73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts.
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Industrial Marketing Today
JULY 29, 2009
Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.
Industrial Marketing Today
OCTOBER 26, 2010
A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. There are real costs associated with planning and strategy development, staff and/or outsourcing expenses.
Industrial Marketing Today
MARCH 12, 2012
It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones. In my experience with manufacturers and engineering companies, I have seen much better results when a blog is the centerpiece of a social media marketing strategy.
Industrial Marketing Today
MAY 6, 2011
BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Yup, social media does work in the industrial sector, sometimes. In 2008, 78% of the respondents agreed that the results at the top of a search list were probably bought and paid for, regardless of relevance.
Industrial Marketing Today
JUNE 22, 2012
From BtoB LinkedIn group ). I understand that it is not always easy to recognize exactly which marketing strategy generated an actual sales lead, especially in a long sales cycle involving many decision makers as is typical in industrial sales. Marketing keeps you in sales.” He summed it up brilliantly.
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