Trade Press Services Newsletter

APRIL 4, 2024

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Do a “tech check” ahead of the interview to ensure everything is working properly. To captivate and engage the audience, focus on storytelling. It’s hard work to create a successful podcast. Tell a story. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

ClearVoice

MAY 23, 2022

Are you utilizing LinkedIn in the best way possible for your business? No one is extracting as much out of LinkedIn as they should. LinkedIn has so much potential. Unlike other social media platforms, LinkedIn lends itself to getting down to business. The benefits of LinkedIn content go beyond gaining traffic.

Linkedin 98

Linkedin Practices Best Practices Content 98

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The StorySelling Method will teach you how to tell powerful stories that actually work in sales.

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

JANUARY 16, 2024

Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Keeping the script simple and incorporating visually appealing animations can make the storytelling experience enjoyable and make B2B communication more effective.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Product marketers will market new products, empower the sales team to sell better, and work with the product development team to ensure their products meet consumer needs. Product marketers work primarily at the bottom of the sales funnel (BOFU) to encourage prospects to buy.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. People consume an average of 18 hours of video each week Source: Wyzowl That works out to about 2.5 It’s no secret that video has taken over the world of digital marketing.

Statistics 320

Statistics Video Marketing High Quality Lead Stats 320

Marketing Insider Group

AUGUST 17, 2015

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). But that’s not the way it works inside businesses today, is it?

Storytelling 100

Storytelling Video Marketing Custom Publishing Creativity 100

KoMarketing Associates

APRIL 7, 2021

Use more storytelling. This is another aspect of the “increase engagement” theme, but storytelling specifically pops up in two of the major recent studies about demand generation. So how do you integrate more storytelling into your content? So how do you integrate more storytelling into your content? Focus on ROI.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey. Sparklines.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. I’ve seen it in companies I’ve worked for and in companies I work with. And since she lives and works close by to me, I reached out and we grabbed a coffee. .” Have you ever heard that line? I was intrigued.

Storytelling 100

Storytelling Examples Best Practices B2B Thought Leadership 100

Act-On

OCTOBER 11, 2023

And the hallmark of a good marketing department is simply that it works. You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand.

Paid Search Agency 182

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 182

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Rev

DECEMBER 8, 2017

While that might sound ambitious, the busy work is going away, leaving room for those who can really tell a story as the frontrunners to bringing you more business. Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. Are they regularly posting their materials to their Twitter or LinkedIn?

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. WordPress is my foundational platform for storytelling. LinkedIn, Twitter. LinkedIn , Twitter.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Contently

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. It works for podcasts too. LinkedIn Events. As the kids would say, it looks SO COOL. Who’s to say?

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Marketing Insider Group

MAY 25, 2020

Any marketer or writer who works on your brand’s content should be able to understand and leverage these adjectives to match your brand’s tone. For example, if you’re marketing to professionals as a B2B company, LinkedIn and Twitter are the best channels to use. LinkedIn’s InMail and Sponsored Content features are great tools to use.

Social Media 343

Social Media Personalization Media Brand Identity 343

illumin

APRIL 9, 2024

If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Marketers need to invest in unique and interesting campaigns that use strong storytelling and impactful visuals. Marketers should also work to minimize ad fatigue.

Advertising Agencies 59

Advertising Agencies Cable Advertisements Advertising 59

Marketing Insider Group

JUNE 19, 2014

The Power Of Visual Storytelling. Today, we announced an interactive microsite called The Power of Visual Storytelling along with an accompanying white paper and Slideshare deck that we created in partnership with Getty Images. It was probably one of the most fun projects I’ve worked on. What was the process like?

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. From LinkedIn’s professional networking to Instagram’s visual appeal, understanding the unique offerings empowers you to make the right choices.

Social Networks 186

Social Networks Business Work Management Social Media 186

Walker Sands

NOVEMBER 19, 2018

Using storytelling as a marketing tool allows tech companies to start a conversation, build rapport and establish trust with intended audiences. Though storytelling can be one of the most powerful marketing tactics for tech companies, telling a compelling story can be tough. For partners, your integrations may be more important.

Storytelling 40

Storytelling Brand Identity Branding Startups 40

Heinz Marketing

MAY 7, 2022

Your LinkedIn Network’s huge! LinkedIn is a tool used to manage online networks, but in order to take advantage of its purpose, it’s important to only connect with people that add value to your network. Storytelling in Business: How to Tell Engaging Stories. Storytelling in Business: How to Tell Engaging Stories.

Brand Identity 86

Brand Identity Branding Storytelling B2B 86

Martech

MAY 30, 2023

Website: Cathy Hackl LinkedIn: Cathy Hackl (156K followers) Twitter: @CathyHackl (68K followers) Joanna Popper Joanna is an award-winning Hollywood and Silicon Valley media executive. LinkedIn: Joanna Popper (79K followers) Twitter: @JoannaPopper (13K followers) Instagram: @joannapopper (2.5K In your inbox.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Top Rank Marketing

JULY 26, 2023

B2B Marketing and Entertainment: More Alike Than You Might Think Fun fact: Every last content marketing writer at TopRank Marketing also works in entertainment. The folks at LinkedIn* have even conducted extensive research proving its value. You’d be surprised what actually works. Join me on the stage and I’ll explain.

B2B Marketing 61

B2B Marketing B2B Storytelling Demand Generation 61

Top Rank Marketing

AUGUST 17, 2023

.” — Casey Borrero @CaseygBorrero Click To Tweet 3 — Tell Compelling Stories The ‘Barbie’ movie captivates viewers with engaging storytelling. Sales influencer Morgan Ingram always does a great job with his storytelling. The ‘Barbie’ movie captivates viewers with engaging storytelling. LinkedIn is a TopRank Marketing client.

B2B Marketing 77

B2B Marketing B2B Storytelling Marketing & Strategy 77

Adobe Experience Cloud Blog

APRIL 25, 2017

The Art of Storytelling. Winning minds starts with winning hearts, and that is done with engagement and storytelling. Great storytelling goes beyond the data to build a bond with a customer. Our best brand advocates are sitting next to us at work. A deeply moving story can affect change. How can you create a moving story?

Storytelling 103

Storytelling Planning Marketo Brand Identity 103

Thinkers360

APRIL 18, 2024

At a Glance Aruna Ravichandran SVP & Chief Marketing and Customer Officer for Webex, Cisco Focus Areas : Marketing, Cloud, DevOps, IT Operations Thinkers360 In-Depth Profile & Portfolio: Aruna Ravichandran Social Media: LinkedIn | X Books: DevOps for Digital Leaders , The Kitty Hawk Venture.

B2B Thought Leadership 52

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 52

Heinz Marketing

JANUARY 6, 2018

How to Increase Sales by Mastering the Art of Storytelling. Work Smarter by Following These 50 B2B Sales Experts on LinkedIn. A great look at how your schedule really affects your work. The post B2B Reads: Re-Engagement Emails, Storytelling, and 2018 Tips appeared first on Heinz Marketing. Thanks, Alex Hisaka.

Storytelling 53

Storytelling Tips B2B Trust Marketing 53

ClearVoice

OCTOBER 12, 2018

Here are 10 programs designed for working professionals. The certificate currently costs $3,300 and requires work experience, a basic understanding of marketing, and a presence on social media. per month): Lynda, part of LinkedIn, offers a variety of content marketing courses, from storytelling to staying relevant.

Course 86

Course Training Content Marketing Budget Programs 86

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111