KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing' Who Should Attend?

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

Valasys

MAY 26, 2020

On the 23 rd of May 2020, 6sense, a leading account engagement platform, announced the integration of its innate Dynamic Segments with LinkedIn’s Campaign Manager (LinkedIn is the world’s largest online professional networking website). The users will now be able to benefit from the synced data and insights.

Ideal Customer Profiles 59

Ideal Customer Profiles Linkedin Work Management Marketing Management 59

SendX

FEBRUARY 11, 2021

For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. Generating email leads through your own website takes time. It might take even more time through your partners’ websites. But don’t give up! Asking for just their name and email is enough.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Trade Press Services Newsletter

NOVEMBER 2, 2023

Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight your expertise. Add the award to your LinkedIn profile, then click “share with your network.”

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Top Rank Marketing

DECEMBER 1, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. MarketingProfs ON THE LIGHTER SIDE: A lighthearted look at “Word-of-Mouth Marketing” by Marketoonist Tom Fishburne — Marketoonist Why Are We Still Doing What Simon Says?

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Martech

DECEMBER 19, 2023

The agency has coined this capability “Active Listening” and has been actively pitching this service to advertisers, showcasing the feature on its website, reports 404. A CMG rep was reportedly spotted on LinkedIn promoting this service, encouraging interested parties to get in touch so that they could provide more information on prices.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Conversion Ads 112

Contently

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. Along the way, we also mix in social posts on Facebook, Twitter, and LinkedIn that link to the registration page and dedicate a spot to it in our weekly newsletter. Rethinking your website real estate.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

DiscoverOrg

JANUARY 22, 2019

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

Social Media 184

Social Media Contingency Planning Media Linkedin 184

Martech

DECEMBER 4, 2023

Many B2B marketers struggle with poorly done and unattractive creative elements, including website design and functionality. Building and sticking to investment in out-of-market buyers Ninety-five percent of B2B buyers aren’t in market at any given time, LinkedIn Research suggests. Also, review your value proposition.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Martech

FEBRUARY 20, 2024

These pieces can also be published on your business’s website, or shared on LinkedIn or in other online communities related to your industry. These guides can be shared on the company’s website or appear in respected publications to a similar audience. These industry hot spots exist wherever decision-makers communicate online.

Marketing AI 126

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 126

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots. This can include website visits, newsletter sign-ups, and ad interactions. This is where the fun stuff comes in: social media.

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. They also do LinkedIn live sessions, so check those out if you’re more of an audio/video person. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Martech

DECEMBER 5, 2023

Secure your spot now to unlock the full potential of your email marketing campaigns. Word for word from my LinkedIn bio ** A version of this copy is on my website. Harvesting names and contact info from websites or LinkedIn isn’t a best practice for anybody. This is what my company, Holistic Email Marketing, does.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Navigate the Channel

OCTOBER 24, 2023

So establish a profile on the top social media sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest. People who follow your company on social media, read your posts, share your content and subsequently visit your website will have a heightened awareness of your brand. Gauge how your clients respond to particular posts.

Social Media 65

Social Media Media Ideal Customer Profiles Business 65

BOP Design

OCTOBER 13, 2020

Read more: A B2B website in the Age of COVID-19. LinkedIn is a great spot to craft a paid ad for a webinar – particularly since LinkedIn users often turn to the platform for professional development and vendor resources. Retargeting ads are shown to visitors who have viewed your website and then continued browsing online.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

Webbiquity

FEBRUARY 17, 2022

Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. At a minimum, that includes LinkedIn, Facebook, and Twitter. This should be included in the marketing report mentioned above, but you can also spot trends just by watching the market. Image credit: fauxels from Pexels.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Oktopost

MARCH 4, 2024

Meet your customers where they are 80% of B2B marketers leverage LinkedIn to reach their target customers, and 65% have increased their LinkedIn usage in the past year. Post consistently on LinkedIn and other popular social platforms, and ensure your copy and visuals are engaging.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KEO Marketing

AUGUST 21, 2015

We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups.

Linkedin 48

Linkedin B2B Marketing Tools Paid Search Agency 48

Pam Didner

JULY 9, 2019

My leads tend to come from referrals, workshops and organic outreach from my website. For me, I decided to use LinkedIn Sales Navigator and InMail, since many of my B2B prospects are on LinkedIn. Sean Anthony found me via virtual cold call (InMail) on LinkedIn. Change my new headline, tagline, LinkedIn profile.

Cold Calling 47

Cold Calling Ideal Customer Profiles Linkedin Account Based Marketing 47

ActiveDEMAND

DECEMBER 13, 2021

Google Search Console (GSC) is how Google communicates with webmasters and website marketers. It helps Google tell website owners when there are errors or other performance issues on their website. All your reporting in one spot. Website performance data from Google Analytics. Revenue performance from the CRM.

Google 68

Google Lead Gen Marketing Analytics Tools PPC 68

ClearVoice

JANUARY 5, 2021

Have you noticed lately that, when you’re browsing the web, there are a lot of websites that use a pop-up to ask you to accept their cookie policy? As a result, many website owners and advertisers have made sure they have a privacy policy that covers what it needs to cover — plus maybe a cookie acceptance pop-up, for good measure.

Privacy Policies 71

Privacy Policies Privacy Advertising Agencies Advertisements 71

BOP Design

JANUARY 7, 2022

As I browse web design agency websites, it drives me crazy when I see the tab “Industries Served” and it lists Food & Beverage, Electronics, Retail, and B2B! Because B2B is not targeting a market of billions of people (like Coke or Nike), mass marketing tactics like broadcast network TV advertising, radio spots, etc.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

BOP Design

JUNE 22, 2020

Perform a spot audit to ensure both previous and current clients are in your CRM database and subscribed to your marketing newsletter. What about a visitor to your website who downloaded a pdf and never responded to an initial email? Read more: How to define a B2B website lead. Connect via LinkedIn. Nurture Cold Leads.

CRM 85

CRM Tips Ideal Customer Profiles Ad Frequency 85

Heinz Marketing

NOVEMBER 18, 2021

SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Links from other websites help build authority. . Point to a deeper, more specific interior page on your website. Or search by industries and titles in LinkedIn. Good links… .

Paid Content 130

Paid Content SEO Blogger Keywords 130

Zoominfo

JULY 25, 2023

Increase Conversion Rates Of course, the more spot-on your sales and marketing messaging and offers are, the higher your chances are of moving leads through the funnel and eventually converting them. For example, you would have to create LinkedIn ads from the LinkedIn Ads platform and ads for Bing through the Microsoft Ads platform.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Martech

FEBRUARY 10, 2022

Workflow operating system monday.com will run an ad during the first half of the Super Bowl with a spot buy reaching some 30 million viewers in New York, Los Angeles, Chicago and other key markets. We have an intuitive website and system that’s, dare I say, playful and fun to use.”. With the Super Bowl, we have that captive audience.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 95

Oktopost

SEPTEMBER 12, 2023

Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. Third-party data providers help you identify potential opportunities that are in your blind spots. This can include website visits, newsletter sign-ups, and ad interactions. This is where the fun stuff comes in: social media.

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

nDash

JANUARY 10, 2023

Some of these, like LinkedIn, are better than others. This website has a tool called Profinder, an optimized search engine that finds writers specific to your needs. The drawback is that it’s a paid service, so you need to buy a LinkedIn Premium subscription to access this tool. Problogger. Journalism Jobs. Media Bistro.

Work Management 52

Work Management Marketing Management Curation Paid Search Agency 52

Marketing Craftmanship

MARCH 8, 2018

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”. In some cases, those respected brands are complicit in selling their brand stature.).

SME 100

SME PR Ideal Customer Profiles Thought Leadership 100

SocialPilot

DECEMBER 6, 2023

Not just that, YouTube constantly segregates authoritative and trustworthy content from misleading content and educates its users to spot misinformation at all levels. Here are crucial LinkedIn ranking signals: Quality of post: The first ranking signal emphasizes the quality of the post.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

SalesIntel

OCTOBER 13, 2021

Avoid the Blind Spot During Lead Qualification. Make Smart Use of LinkedIn for Lead Generation. Avoid the Blind Spot During Lead Qualification. You may already be tracking your leads’ activity through website visits, email clicks, material downloads, and other engagements with your company.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 52

Outbrain

NOVEMBER 16, 2022

As websites compete more fiercely for traffic, costs are rising. Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. LinkedIn Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58