Smashmouth Marketing

SEPTEMBER 4, 2009

What if I had my browser setup so when I wake up in the AM all my daily tasks for maintaining my social media prowess were just lined up waiting for me to get my coffee? LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Here's my Lead Generation Tip for today.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 10, 2008

I post both topics here on my blog and I believe that the coexistence of business and personal identities given today's social media is the way to go. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. business is personal.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

DECEMBER 15, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

DECEMBER 30, 2008

Social media is all the rage right now, and it should be. Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Call it Lead Gen 2.0,

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 21, 2008

Pam O'neal and I have had the pleasure of talking recently as I was advising the micro lending sotry/non-profit One Hen on the virtues of SEO and Social Media. As our recent Marketing Sherpa social media case study shows, social media is phenomenal for lead generation. Otherwise, it will be the lowest priority. Pam: Absolutely.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

OCTOBER 8, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin, you can almost get your word out through those channels as opposed to the standard techniques. And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Mike: You're presenting on the use of social media in communications. I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. And social media can help. and the rates are lower.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

MARCH 14, 2020

Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Companies obviously have to prepare.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Smashmouth Marketing

AUGUST 23, 2013

Research the prospect on LinkedIn, Google, Social Sites. It took me 2 minutes to correct their missing title, see that her colleague talked to us at the SiriusDecisions conference in May, add her LinkedIn url to her profile, note that we''re connected by 8 people, and she visited 5 blog articles today. Score your inbound leads.

Cold Calling 100

Cold Calling Hubspot Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 22, 2009

Alignment of Sales & Marketing Demand Generation Sales Enablement Social Media They each had significant focus, but as the union of both camp's topics of discussion, the umbrella topic of Sales & Marketing Alignment seems to cover it all. There were examples of sales successes with social media, marketing wins using social media, etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

JUNE 14, 2010

in Boston, Jive Software is rolling out a new agenda for social business that is worth a close look. Like" the feeds from the key account manager, feed in key words from the opportunity such as company name or project name, follow the status and feed updates from key decision makers in the social sphere. Today at Enterprise 2.0

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

MAY 8, 2009

Social Media. As far as Social Media is concerned, everyone is in agreement it is a hot topic and that there needs to be some strategy and tactics directed towards it. There were examples of sales successes with social media, marketing wins using social media, etc. General consensus: LinkedIn and Twitter for business.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. When you get home, or during quiet time at the event, send LinkedIn invites.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. Post it on Facebook , LinkedIn , Twitter and any other place your status resides. When you get home, or during quiet time at the event, send LinkedIn invites.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations. Then you check them out with your network. Then make some of your own inquiries.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

Smashmouth Marketing

OCTOBER 3, 2010

As a result, we've got licenses with Jigsaw , OneSource and NetProspex , and we use LinkedIn and other contact discovery services. We are also investing heavily in social media and our future plans have it front and center. We launched SocialStep -- the first social media prospecting and appending service earlier this year.

Jigsaw 100

Jigsaw Product Marketing Management Salesforce.com 100

Smashmouth Marketing

JULY 24, 2019

It's a small world--find out who you or your colleagues know at those companies (use LinkedIn). So listen when they mention client names off the cuff during conversations. Then you check them out with your network. Then make some of your own inquiries.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Smashmouth Marketing

SEPTEMBER 23, 2010

LinkedIn Groups. Most buzzers love to be pumped up socially. Be it Facebook, twitter, LinkedIn Groups, or your blog. Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. Build an online community. Create buzz. Quote them in blog articles.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

AUGUST 30, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. There are 275 million blogs and 43 million LinkedIn users. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

Will Social Media dominate the discussions again? David: Social Media is taking the world by storm. There are 275 million blogs and 43 million LinkedIn users. The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MAY 6, 2009

gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you". jkrohrs : CMO SMS survey: If you had 10% more budget in 2009, where would you spend: 10% search, 20% social, 50% demand gen, 20% headcount #cmoclub. damphoux : Ed Lemire, EVP Marketing, Acteva.

CMO 100

CMO SMS Trigger Marketing Twitter 100

Smashmouth Marketing

JULY 6, 2010

The same thing happens when we read something from someone we don't know - and the proliferation of social media puts an awful of "new" people in front of us. Guest post by Paul Simon , Sharper Content, @paulcontentman. We all form instant impressions when meeting someone new. Guess what? Value creates trust. And, yes, trust creates leads.".

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

MAY 19, 2009

#cmoclub DavidHarkleroad : #10 mktg idea for a rotten economy, Mitch Bishop, iRise, #cmoclub : buy a competitor damphoux : @stephfierman just shared that SEC says tweets are "discoverable" #cmoclub gail_nelson : #CMOclub Patrick Crane of LinkedIn - Look for "re-targeting" -- uses of cookies to track your activities and market to you" jkrohrs : CMO (..)

CMO 100

CMO SMS Trigger Marketing Demand 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20. damphoux : @gerhard20 & @david_genius announced that the social media panel will have open bar. Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @leemlevitt uses LinkedIn to search for Quality leads, not Quantity - hearing it again #sales20 PelinT : Just found out only 4-6 pct of advertisers spend more than 5K/mo on Google! Well, I did do a big part of the tweeting, and darn it -- I think it was good stuff. nedelsha : RT @annekeseley : All Sales 2.0 sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

AUGUST 18, 2010

Run a training class on LinkedIn tips and tricks. Add click-to-dial software for your CRM, Jigsaw and NetProspex subscriptions, or social media tools for prospecting purposes, and you’re all set. Provide Them With Sales 2.0 Tools - Don't just help your team, implement Sales 2.0

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

MAY 1, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. I started Twitter a month ago.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

AUGUST 19, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

AUGUST 18, 2009

Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings. Marketers have been considering their strategies in two budget line items. Inbound marketing and outbound marketing. What I'm advocating is for Demand Gen Alignment.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 3, 2009

At the last conference social media dominated one of the discussion panels. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Gerhard : Every sales executive wants to find out how to use social media to connect with more prospects. I started Twitter a month ago.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 19, 2009

Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike: Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? Anneke: You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

Anneke and I met as a result of twitter, so it's fitting that she is speaking on Social Media this week. Mike : Anneke, I don't want to steal your thunder, but if I were a single sales rep, what two social media tips could I start implementing tomorrow that might impact my number? Anneke : You ARE stealing my thunder, Mike!

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

JANUARY 19, 2023

Once you’ve created content such as a white paper or infographic, there’s no need to keep it confined to your territory, in this case, your website or social media channels. Some easy options include sites like Medium, LinkedIn, or Twitter. Expand the kingdom, of course.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

JUNE 30, 2009

The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Social Media, on the other hand is. Punk was Rebellion.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

The video compares the rebellious, outspoken, revolutionary aspects of the Punk Rock movement to what we see today with Social Media -- the revolution not quite being politics, sex and drugs, but a revolution in how people communicate, share and propagate ideas. Social Media, on the other hand is. Punk was Rebellion.

Social Media 100

Social Media Media Television marketing Barriers 100