Word of Mouth Marketing: The Original Employee Advocacy
EveryoneSocial
JUNE 18, 2019
Again, this is part and parcel of the mysterious centuries-old earned medium, and arguably a type of word-of-mouth media. In the early days of social media, marketers treated word-of-mouth dynamics in a similar way to how average users engaged on social media: collecting interaction ad infinitum rather than making meaningful connections.
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