Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

MAY 13, 2011

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    The report questions the perception versus the reality about social media.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

JULY 24, 2011

  We know from such sources as Basesone’s Buyersphere Report what B2B buyers are doing respective to the use of social media and the Internet as they ultimately make purchase decisions.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.  

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Tony Zambito

MAY 22, 2011

.  This is a follow up article that looks at the methods for helping B2B to research and gain valuable insights about the social buyer.    Coincidently, my thoughts come at a time when the LinkedIn IPO and valuation has sent a ripple effect in the B2B business community. 

Research 100

Research Buyer Personas Multi-Channel Validation 100

Tony Zambito

MAY 18, 2011

  We are seeing the births of new technologies and processes, such as content marketing, inbound marketing, marketing automation, and social media technologies attempting to address the voids created as B2B businesses shift their own buying processes and cycles.    Why do some work and others do not remain a puzzle.

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.  .  However the digital age has opened up networking to a new level of accessibility for peers, colleagues, and influencers to communicate. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

.  The increased social interactions propelling forward new ways of conducting business and redefining buyer and seller interaction like never before.    Social Buyerology incorporates looking at how social buyers today adopt mental models around social interaction. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100