The Forward Observer

article thumbnail

The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

article thumbnail

The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. About the Author Purna Virji is a globally renowned content strategist whose current title is Principal Consultant, Content Solutions at LinkedIn.

Planning 130
article thumbnail

The Marketing Book Podcast: “Stop Starvation Marketing” by Christine Slocumb

The Forward Observer

Listen to the Interview… Links… Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb (Amazon) Christine Slocumb (LinkedIn) Clarity Quest Marketing Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V.

Planning 161
article thumbnail

The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Drawing on his extensive experience working with churches, corporations, and nonprofits, as well as his recent work with Social Media Examiner , Phil Mershon shares an inspirational model that reveals how to minimize five common negative forces and uniquely craft meaningful moments for each audience served.

Planning 130
article thumbnail

The Marketing Book Podcast: “Second Skin” by Jason Miller

The Forward Observer

About the Author Jason Miller is a digital B2B marketer who has held senior marketing roles at LinkedIn, Marketo, and Active Campaign. Get ready for a wild ride that proves you can rock your way through the darkest times and come out stronger, louder, and more resilient. This is a metalhead’s journey of becoming.