| | | Reputation to Revenue | |  Linkedin + Social Media | 4 articles |
| Page 1 of 1 | Previous | Next | REPUTATION TO REVENUE MARCH 11, 2010  Social media and thought leadership: The virtuous circle for B2B marketing As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. All too often, at least in my experience in the tech sector, marketers investing in thought leadership view social media primarily as a channel for disseminating content. | REPUTATION TO REVENUE JUNE 23, 2009  Blog as hub, site as spoke David Berkowitz ( @dberkowitz) from the digital marketing agency 360i had a nice article today about building your brand with social media He used the example of launching the agency's new Social Marketing Playbook earlier this month (which is well worth a look). The With the blog as a hub." blog makes perfect sense. What about larger companies? Well, maybe. | | | | | |
| REPUTATION TO REVENUE APRIL 4, 2011  B2B marketing as media: Six ways to think like an editor B2B marketers in great numbers have jumped on the content marketing bandwagon and embraced the idea that marketing needs to be more like media. Publishers focus on the business side of media; editors are the ones that worry every day about content, tone, and reader/listener/viewer engagement.). We have to focus on providing "readers" and "viewers" (i.e., Who's In, Who's Out. | REPUTATION TO REVENUE JUNE 16, 2009  The joy of tweets: Twittering Rocks on Bloomsday For three years now, Ian Bogost, a Georgia Tech professor, and friend Ian McCarthy, a product manager at LinkedIn, have commemorated "Bloomsday" on Twitter on June 16. Perhaps in so doing, we can shift people's interest in social media technologies from egomania and immediacy toward deliberation and cultural reflection," Bogost wrote in an e-mail from Australia. Quite natural." | |
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