Everything Technology Marketing

article thumbnail

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

article thumbnail

Is B2B Marketing Ready for Social Media? Take the Survey to Find Out.

Everything Technology Marketing

Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The survey takes less than 10 minutes to complete.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Do you know who is responsible for entering your company’s details on LinkedIn? Do you know who is responsible for entering your company’s details on LinkedIn? Think about it.

article thumbnail

Take the 2012 B2B Content Marketing Survey

Everything Technology Marketing

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?

article thumbnail

The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

article thumbnail

Is Your Content Marketing Program a Success?

Everything Technology Marketing

We asked 20,000 members of the B2B Technology Marketing Community on LinkedIn what metrics they use to measure the success of their content marketing initiatives. No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. But how do marketers measure content marketing success?

article thumbnail

What Are the Top-10 Marketing Books?

Everything Technology Marketing

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. But which books should be in the top-10 list of "must read" marketing books?