Digital B2B Marketing

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. Just how much data is LinkedIn missing?

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LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

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Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

Yet this is exactly what social media marketers do every day. You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. Your social media program must be about relationships first. Filed under: Rants , Social Media.

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LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

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TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides. In fact, social media can’t get close.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].