| | | B2B Memes | |  Linkedin + Social Media | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MEMES MARCH 11, 2011  Social Media and Ethics: An Interview with B2B Editor Maureen Alley In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Do you manage a social media account for your magazine? Our LinkedIn group is very active and important to these members. | B2B MEMES OCTOBER 8, 2010 Nine Keys to a Robust Editorial Career in Social Media For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. Be media neutral. Unless your goal is to become a museum piece, you will need to be open to all types of media. | | | | | |
| B2B MEMES APRIL 12, 2011  Webcasts Grow Up In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. In an online event this morning, webcast service provider On24 showed off a new webcasting platform that provides the kind of multimedia and social-media integration that the technology needs to thrive. | |
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