Anything Goes Marketing

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Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues.

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. You may see a theme here.

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Is your Company Being Blogged About?

Anything Goes Marketing

This week and last week's posts should give you the kick in the but you need to ensure that your company has a voice in the social media world and if you've already delved into this that you listen very closely and refine your approach. PS - a new source to look out for when tracking your brand is Linkedin.

Companies 100
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Tips on Using Twitter to Boost Your Marketing Efforts

Anything Goes Marketing

I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Cross Promote Across Your Social Media Sites. Don’t look at your social media sites in silos. Do you think it’s just a fad? Chad H @chadhorenfeldt Tweet This!

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

I described this above but want to point out that this is a form of dynamic content Promote Other Channels : More and more marketers are using social media to keep prospects engaged while they are in the sales and marketing funnel. You should consider other channels as well.