ANNUITAS

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

Social media has been around since 1997 , but it didn’t explode in popularity until 2006. Business-to-consumer (B2C) companies have harnessed social media in a huge way. There are some common misconceptions about social media in B2B marketing that I’ve found prevent teams and leaders from even trying.

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The End of Forms as We Know It

ANNUITAS

We’ve all been there – we see a catchy headline on LinkedIn or Google, we click through only to be greeted with a form asking for the equivalent of your life story. Social Media Forms/Quizzes. Sure, if that article will answer a BIG question for you, you’ll clench your jaw and fill it out.

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Your Sales Motion Is Challenged – It’s Time to Pivot in a New Direction

ANNUITAS

There are dozens of great examples I’ve seen of organizations trying everything from Virtual Coffee Meetups to online Executive Fireside Chats, LinkedIn groups or Virtual Coaching Sessions. Run message tests on your website and/or in your digital channels like social media. Consider new formats for “connecting” with prospects.

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Who Are Your B2B Buyers?

ANNUITAS

If you spend a lot of time and resources on social media, and your target buyers rarely have Twitter accounts, you are wasting your time – no matter how great your tweets may be. Maybe not even LinkedIn…so don’t assume they are. Your buyers just aren’t on Twitter. You need to be sure of it.

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Seven Ways to Get The Most Out of Industry Events

ANNUITAS

Even if you are not active on the social network, there is so much rich content streaming live from the floor of your event you would be a fool not to check it out. Monitor the event on your social media platform of choice, or simply go to Twitter search and type in the event hashtag. Is there a speaker you want to meet?