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Marketing Craftmanship - Untitled Article

Marketing Craftmanship

Apparently, Zweig’s article hasn’t deterred Mr. Arthur from hijacking brand endorsements, as he continues to promote this service (and many others) on his LinkedIn profile and his websites, including the “ Status Factory.”. In some cases, those respected brands are complicit in selling their brand stature.).

SME 100
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How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). LinkedIn Company Post Comments. He is an expert.

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How to Turn One Piece of Content into Multiple for SEO

Moz

If you're creating a breakdown of your product or service, you may want to start by interviewing a subject matter expert (SME) to gain real-life details on the product/service and the solutions it provides to your target audience. You need to understand what your audience searches for and how to ensure you’re in the mix of search results.

SEO 85
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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. Tweet It’s time to generate revenue.

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If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

These subject matter experts (SME) are an excellent reputation-building resources a brand. When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. And, every subhead needs to have keywords and variations in it.

SME 100
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The Freelance Writer’s Guide to Pitching

ClearVoice

Include your Twitter or LinkedIn profile (only if they’re built-out; better to send no social profiles than weak ones). In your pitch, you should: Demonstrate that you have the public relations skills to secure the requisite SME or VIP. Establish credibility, especially if the publication has never worked with you before.

SME 105
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Social Selling vs. Social Media Marketing

Televerde

Social platforms such as LinkedIn and Twitter give buyers the ability to self-educate, answer questions, and connect with the brands and solutions they find interesting or relevant to their needs. Social media: the virtual marketplace. Together, this content builds the social sellers’ personal brand alongside their company brand.