Industrial Marketing Today

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Content Marketing for Engineers

Industrial Marketing Today

If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. The same engineering audience can become very passionate and active if the topic of discussion is relevant to them.

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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.