Linkedin and SMB - B2B Marketing Zone

Surveys Show ‘Social Business’ Concept Gaining Traction

Paul Gillin

NOVEMBER 16, 2011

A quartet of new research reports suggested that small and midsize businesses (SMB) are rapidly waking up to the potential of social media and cloud-based infrastructure to create new operational efficiencies and better engage customers – and that they may also be leading the US out of recession.

Customer Surveys

Customer Surveys Peer-to-peer SMB Business

The Power of B2B Communities

Paul Gillin

MAY 27, 2010

Its namesake product is a sophisticated systems management suite for small and medium businesses (SMB) that it gives away for free. Those early outposts looked little like the Facebooks and LinkedIns of today, though. Spiceworks is a technology company that acts like a media company. Maskin refers to himself as “Mr.

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B2B Marketing Zone

Paul Gillin

Surveys Show ‘Social Business’ Concept Gaining Traction

The Power of B2B Communities

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