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How to Turn a Case Study into a Customer Success Story

Hubspot

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

This kind of microlearning strategy is tremendously valuable, as studies have shown the effectiveness of learning just one or two new concepts in short bursts, rather than devising massive training seminars that require half a day or more to complete (as well as the entire team’s presence). #3: Connect with Sean Gordon on LinkedIn.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Notable sales prospecting tools in the market comprise: LinkedIn Sales Navigator SalesInte RevDrive (Free Linked email extractor) Bambora ZoomInfo UpLead RocketReach Lusha Leadfeeder Apollo.io Sales Productivity Tools Sales productivity tools are fundamental for optimizing the efficiency and output of sales teams.

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Top seven chatbot platforms and tools available

ClickZ

30-Second Summary: By 2020, a Walker study stated that customer experience will overtake price and product as the major differentiating factor. A Walker study stated that customer experience will overtake price and product as the major differentiating factor by the end of 2020. Case study. Case studies. Customization.

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B2B Webinar Best Practices for Marketers to Win ‘Em Over

Rev

It exists like a B2B Case Study , to prove credibility, engage your audience and teach a valuable lesson. There’s multiple training resources you can find on YouTube – to make yours stand out, offer it on LinkedIn. In a world where we can Skype or Zoom Call our clients, video makes things intimate and personal.

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5 Ways to Get the Most From Google+ Communities

Biznology

billion members of Facebook, recent studies have found that around 26% of internet users have a presence on G+. It’s now overtaken Twitter, LinkedIn, and Pinterest as the second-largest social media network. Social Media Marketing Facebook Google GoToMeeting linkedin pinterest social media twitter' Use Hangouts.

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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We