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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Like this post?

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Other tools you can’t ignore?

Tools 94

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. ” 21 Steps to Create an Awesome LinkedIn Profile by jeffbullas.com.

Why LinkedIn Is Now Such a Powerful Content Marketing Tool

ScribbleLive

This would be all rather depressing if it were still 2010, the year Evans launched his blog, but in recent years several major social platforms have risen to solve this distribution problem. Facebook just revamped its long-neglected Notes tool so it’ll allow you to publish Medium-like articles and blog posts to your already-existing friend network. And then there’s LinkedIn.

Content Methodology: A Best Practices Report

social media, email, and chat platforms and in a multitude of media formats, from text. with strong content processes, measurement tools, and enterprise-wide buy-in. marketing tool, content can wield a powerful influence on divisions across the enterprise—. Content serves as a powerful tool for sales. Journey site. sharing content on its social channels.

7 Tips to Supercharge Your Content on LinkedIn Pulse

Act-On

B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Post to LinkedIn Groups.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity

Innovation is alive and well in the development of cool free and low-cost web-based tools and apps. It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Manage all of your social media accounts from a single login on your iPhone? Buffer.

Tools 115

Best Social Media Management Tools for Small Business Owners

grow - Practical Marketing Solutions

Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. This post describes some of the best, low-cost social.

LinkedIn Launches "Content Marketing Score" and Trending Topics Site

Hubspot

and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn will also give you recommendations to improve your score over time. Social Media Here''s what we found.

Sites 55

Content Marketing 2016: Staffing, Measurement, and Effectiveness

success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. effective paid distribution channel. • 30 percent of respondents still don’t have a tool or. tools can help companies maximize their efficiency. social media, brands and publishers alike have had. SOCIAL. AVERAGE TIME ON SITE (5.7)

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis. 10 Examples of Highly Impactful LinkedIn Profiles.

The 28 Best Influencer Marketing Tools

Webbiquity

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Here are 28 of the best tools for influencer research and outreach. 1) Klout. ” —  PR Daily (PR Tools).

Tools 39

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

The Basics of LinkedIn Marketing

Content Standard

Back when it started, LinkedIn was a simple digital Rolodex. Over a decade later, the platform has become the go-to social networking platform for professionals. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. Today, about a quarter of all online adults use LinkedIn, according to Pew Research Center.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Flowtown.

Tools 99

Staffing and Launching Your Content Marketing Program

in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. are running your site on WordPress, your best bet is to. Now, you have the tools to staff and launch the content. 200,000 readers.

The 14 Best Content Planning and Research Tools

Webbiquity

There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development. Best Content Planning Tools. 1) Trello. Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Buffer Social.

Tips and Tricks for Using Hashtags on Social Media Sites

Marketing Action

Hashtags have become an integral part of social media. They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Let’s take a look at each of these sites, and discover some best practices for  using hashtags on social media. No Hashtags for LinkedIn. Network.

LinkedIn Purchase Will Spark Brands into Buying Media Companies

Junta 42

Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. Still others believe the move was a data play, while even more have no idea why Microsoft would buy LinkedIn. billion.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? News can travel extremely fast through social media. What kind of reporting capabilities does the tool provide?

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Content Marketing Playbook: Strategy and Roadmap

In concert, GE has developed an active, devoted following on nearly every social channel—from. stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. you have your site, it sort of weaves this seamless web.

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary. LinkedIn Recommendations. Good Examples.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

5 Really Good Reasons LinkedIn Bought SlideShare

It's All About Revenue

by Jesse Noyes | Tweet this Big happenings in the social media world today as a giant star collided with a smaller, but powerful, cousin. LinkedIn has decided to purchase SlideShare for $119 million in cash and stock. If you’re scratching your head on just why LinkedIn would spend all that dough on SlideShare, let me offer five big reasons. 1. We’re all hearing about Pinterest lately, the visually sticky social network for sharing your favorite links to things like wedding plans, Etsy projects and, yes, even content marketing. It Makes LinkedIn More Engaging.

The Top 10 Free Content Analytics Tools

Contently

Analytics tools are key to today’s marketing success, and of all the choices out there, 10 stand above the rest as particularly useful for content strategists. For example, the tool can tell you whether a visitor is sharing the content on social media or clicking on an ad. gives you the tools to efficiently share those links and analyze their performances. Bit.ly.

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Look for.

20 Ideas to super-charge your social media network

grow - Practical Marketing Solutions

Behind every social media strategy you must have a content plan and a network plan. Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Building your social media network. By Mark W. Schaefer. MAKE it happen.

No Time to Maintain a Business Blog? Use LinkedIn Instead

Vertical Response

If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. Ready to start blogging on LinkedIn? This takes you to the publishing tool. ” What to post.

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

Biznology

LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Twitter.

47 Essential Social Media Tools for Content Marketers

Junta 42

It’s hard to believe the sheer number of social media tools we use everyday to help grow the Content Marketing Institute and SocialTract , as well as my own personal brand. disclaimer: many of the tools below are CMI partner tools]. LinkedIn  - Start the practice of connecting with every business card you receive from contacts. Event Tools. Yahoo!

Tools 61

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Look for.

How Will the Recent LinkedIn Group Changes Impact B2B Marketing?

Hubspot

If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. Once hailed as the most valuable social media channel for B2B lead generation, with time, they’ve became over-populated with promotional posts and too much spam. Recruiting Tools. B2B LinkedInprivate. Increased Privacy.

Linkedin for B2B Marketing

MI6 Marketing Agency

Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? Right now I use it just as a resume site, but I have friends who use it a lot for promoting events and networking in Groups. Also MAJOR research tool for me although I don’t think of that as prospecting. You can also determine company size -> competitive reserarch. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. What was Linkedin Thinking?

5 Tools to Measure Digital Influence

Sazbean

We are always connected to the world around us through social networks like Facebook, Twitter, and LinkedIn. If you’re someone who promotes their business largely through social media, terms like digital influence should matter to you. Listed below are five tools that measure social influence: Klout. Analytics Social Media Social Networks

7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. On LinkedIn? Social Media

B2B Marketing Trends for 2016

forced to get even leaner and meaner over the past eight years. • New tech tools and big data: long gone are the days when a marketing executive could say "Half my advertising is wasted, I just don't. B2B marketers are expected to use that data, in combination with new tools for content. social advertising on LinkedIn, programmatic networks like Choozle) that. Look for.

10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile

Biznology

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. A new member joins every two seconds. Getting noticed on the network requires a deep well of connections, and some site-specific SEO magic. image credit: LinkedIn Training. 3. LinkedIn members can belong to as many as 40 groups.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. The B2B buyer controls the marketing message.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. How should you integrate social media with other marketing tactics like email? Adoption soared.

This Week in Content Marketing: LinkedIn Moves for Content Dominance

Junta 42

In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. In addition, Robert and I explore the failure of social media as a community-building tool and discuss an alternative for brands that can be more effective but also harder to implement. This week’s show. billion.