Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. They are: WHO : Who are the intended recipients of your emails?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 3, 2010

It doesn’t matter whether you work for a corporate marketing department or the owner of a small business website. You spend countless hours, weeks and months working with the site designers developing site maps, wireframes and mock ups – but content? Is your website redesign project on hold waiting for marketing to deliver content?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Convince & Convert

MAY 9, 2016

Like the girders of a skyscraper, you can’t always see your brand, but it’s what the rest of your work stands on. For example, GE tells us a consistent story in three words: “Imagination at work.” If you layer cover photos and avatars, as Facebook, Twitter, and LinkedIn allow, what should that combination look like?

Brand Identity 81

Brand Identity Branding SIC Work Management 81

markempa

AUGUST 12, 2012

Flood a certain ZIP or SIC code with a cleverly designed message. In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Doing marketing right, building relationships and creating love for your company, requires some work.

Buy 120

Buy Deliverability SIC Tactics 120

B2B Digital Marketer

OCTOBER 5, 2020

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. For more information on Paul’s background visit his LinkedIn profile – [link]. Show Transcript.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Content Standard

SEPTEMBER 28, 2017

People like working at that company better. It makes talented people want to work there. ” We all want happy customers, higher retention, committed and talented employees, an even better working environment, more productivity, more creativity, more energy, more authenticity, and more genuine good. Need more proof?

Marketing Budget Creation 83

Marketing Budget Creation Marketing Budget Allocation Planning 83

Webbiquity

MARCH 25, 2015

’ But it also means you have to put some work into developing your own niche, your own point-of-view, and your own voice. ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. 400 Blog Posts Later – What Works and What Doesn’t by Inspire to Thrive.

Blogger 100

Blogger SIC Opt-out Social Media 100

PureB2B

MAY 22, 2018

Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Your marketing and sales teams should be working hand-in-hand to increase sales and revenue. Contact Information. Reliability.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

Because B2B marketing nowadays involves multiple touchpoints, high-quality leads have various types of contact information, such as their personal email address, work email, mobile number, and more. Your marketing and sales teams should be working hand-in-hand to increase sales and revenue. Contact Information. Reliability.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48