B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers. services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

DECEMBER 9, 2014

What marketing activities can you do when your product or service isn’t even ready? Assuming that you have a business plan that maps out your unique selling proposition, your target audience and potential partners and industry connectors, and the pain that your product or service solves, there is a lot you can do!

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

OCTOBER 16, 2012

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? Do they research products and services they want to buy on social media? We provide setup, training, and outsource social media marketing services. Where are your target audiences? What tasks do you have to do to have a presence? Measurable.

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

B2B Marketing Traction

APRIL 21, 2015

Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Therefore, a CIO’s decision to purchase your product or service is not made lightly. Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

OCTOBER 6, 2011

The answers to our survey questions showed a pretty lukewarm response about Facebook (only 40% even used it, and most only for personal use), but 70% used LinkedIn and mostly for business purposes.

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

AUGUST 19, 2011

How often will you update LinkedIn? LinkedIn Status updates : 5 per week. New Incite offers several outsource services to help – see our Outsource Social Media Services page for more information. When you plan your social media, write down some quantifiable goals for each activity. How long should they be?

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

DECEMBER 13, 2011

In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. Post a status update on LinkedIn and Facebook once a day. You can have a credible presence online and spend about two hours a week if you blog, Tweet, update LinkedIn, Facebook and Google +.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

NOVEMBER 8, 2013

That’s LinkedIn. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. One social network seemed to become better after its IPO. I say it’s better because it has higher quality content to read and share.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

DECEMBER 16, 2014

You have a great product or service. They also buy because they feel good about the company that manufactures or supplies a product or service. In solving a business problem with your product or service, are you also solving some human problems? You actually have a marketing budget. Why isn’t your marketing working?

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 1, 2015

Maybe one demographic is no longer the buyer of your product or service and a new generation is coming in. At a software company where I was Director of Marketing, our President allowed a Customer Service Rep to develop (in his spare time) a handheld device that would allow our users to more easily enter data into our system.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

JUNE 23, 2014

It’s by mapping your customer touch points (read my previous post about this, Improve Service with a Customer Touch Point Map ). Others like LinkedIn and Facebook require that customers accept your invitation. There is a great and very easy exercise you can do to identify problem areas in the customer’s experience.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

DECEMBER 26, 2011

Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. What’s the Solution?

Online Marketing 100

Online Marketing Verticals Display Paid Search Agency 100

B2B Marketing Traction

MAY 11, 2015

By the way, Geiger is headquartered in my home state of Maine, and they provide great products and service. ). Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Get some customer-produced video testimonials about your products or services?

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

JUNE 28, 2012

Blog Post Categories Should Mirror Your Products and Services. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do. So, I created categories for Facebook and LinkedIn. Have you changed them?

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 7, 2014

A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. New Incite provides outsource marketing strategic direction and management with its CMO for Hire services. Have you been outsourcing more of your marketing?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

DECEMBER 4, 2013

If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MAY 30, 2014

For too long, B2B marketers have put products and services first, believing that all they had to do was “build it and they will come.” ” Buyers want more than a boring product or service. They want and expect an experience, not only with a brand, but with the people behind it. Transparency.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

APRIL 15, 2013

. ” Do you need help setting up, managing, or writing messages for your social media, including Facebook, Twitter and LinkedIn? New Incite provides set-up, training, consulting and on-going execution services for social media. Contact us today about our social media services. Facebook b2b social media'

Facebook 100

Facebook Companies Work Management CAN-SPAM 100

B2B Marketing Traction

OCTOBER 12, 2011

It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. Tweets, LinkedIn and Facebook status updates. For more information, please visit our Content Creation service page. Does your online content make your phone ring? Press releases.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

FEBRUARY 15, 2013

I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. So what can you do when a competitor stalks your customers? Keep creating valuable and helpful content and messages.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Home | Services | Blog | About | Resources | Contact. B2B Marketing Articles. B2B Marketing Glossary. Trade Show Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

NOVEMBER 18, 2015

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. The adoption rate was so fast on Pinterest, of course it got the attention of businesses who want to create brand awareness and promote their products and services.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. I thought sharing the question and my answer would help other professional service providers and business owners understand how to get results, namely more followers, comments and engagement, on your social media platforms.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

SEPTEMBER 15, 2010

The reason to engage in social media sites online such as Twitter, LinkedIn and Facebook is to have authentic, engaging, transparent conversations with people with whom you want to connect. At New Incite we call this our Back Office Social Media Support service ( shameless self-promotion plug #1 ). What do you think?

Social Media 100

Social Media Media Transparency Ideal Customer Profiles 100

B2B Marketing Traction

APRIL 17, 2013

The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. We provide strategic planning, training and consulting, and implementation services for B2B companies. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

MAY 3, 2011

I recently provided some marketing consulting and services for a technology start-up about to launch a new product. It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. ” Their answer?

Social Networks 100

Social Networks Planning Product Social Media 100

B2B Marketing Traction

OCTOBER 13, 2011

You need to know which are the most frequently-used when your target prospects search for your products or services. Your content needs to include and be tagged with the right keywords and phrases. This is both science and art. There are certain places where you can include keywords and phrases that the search engine algorithms respond to.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like. Be your brand.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

DECEMBER 22, 2010

The old tactics (metatags, alt tags, keywords, links) have some value, but what’s more important is strategic and relevant content on your web site and on social media sites such as Facebook, Twitter, LinkedIn and YouTube.

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Brandon James, BrandON Consultancy, recommended using sub-folders on your website.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

OCTOBER 12, 2012

Someone who wants to buy a product or service now has a whole world to shop in (online) or at least to investigate what they want to buy before they buy it. Why has marketing changed since 2000? Disruptive Innovation. The Internet is the disruptive innovation that has changed how people buy things.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100