Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Each episode shines a light on the inner workings of B2B leadership– including what keeps successful CEOs, CMOs, VPs and social media teams up at night, professionally.

Demand Generation 122

Demand Generation Demand B2B Thought Leadership Generation 122

Heinz Marketing

JANUARY 14, 2021

Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more. One example I’ve worked with directly was a fireside chat. Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 150

Marketing Agencies 1 Relevance SEO Paid Search Agency 150

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Convince & Convert

JANUARY 7, 2015

Recently, LinkedIn released their top 25 job skills of 2014 , based on what recruiters are looking for on the LinkedIn platform. But what I found particularly interesting was that the number 5 job skill for LinkedIn in 2014, based on recruiter searches, was SEO and paid search. Number one was big data analyst. Great guys.

Marketing Agencies 1 138

Marketing Agencies 1 Relevance SEO Paid Search Agency 138

Oktopost

JULY 22, 2021

Listen to the podcast: For more thought leadership on risk-taking in B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. Rick Haring, Vice President, Marketing & Communications Americas with International SOS takes the hot seat today. Catch all episodes here. Meet Rick Haring.

Lead Scoring 118

Lead Scoring Lead Ranking B2B Thought Leadership Transparency 118

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

FEBRUARY 1, 2018

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of B2B leads generated through social media come from LinkedIn ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Circle Studio

NOVEMBER 24, 2020

SEO and SEM. Organic and paid search are certainly not new for B2B marketers, but the increase in digital consumption and the growing importance of the corporate website is prompting B2B marketers to invest more heavily in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) similar to their B2C counterparts.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

Zoominfo

JULY 24, 2019

For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). Lead generation from LinkedIn was successful for 65% of B2B companies ( source ). More than 80% of leads generated through social media come from LinkedIn ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Golden Spiral

DECEMBER 12, 2019

Invest Based on Data : What worked in 2019 and why? Paid LinkedIn? Investing more in SEM? Invest where you were successful and add tactics and strategies in those areas that have a high probability to success. This is where regular tracking of key performance indicators (KPIs) comes into play. Adding focused PR initiatives?

SEM 83

SEM Marketing Budget Paid Search Agency Marketing Budget Creation 83

Martech

JUNE 3, 2022

Although the COVID-19 pandemic shows signs of subsiding, it’s forever changed how we work, shop and learn, with more people conducting their everyday lives from home. Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. billion by 2026.

Course 104

Course Paid Content Marketing Analytics Tools Work Management 104

Webbiquity

AUGUST 1, 2019

If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Robert Jordan, a seasoned marketing professional with over 10 years of experience, currently working as Media Relations Manager at InfoClutch Inc.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Crimson Marketing

OCTOBER 15, 2015

It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. SEM Is Not Good For Branding.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

TrustRadius Marketing

JANUARY 17, 2023

Social networks like LinkedIn and Facebook give online sellers the chance to engage with their target audience at a low cost. The Importance of Digital Marketing and SEM. Most social networks such as Facebook and LinkedIn have their own platforms for launching ad campaigns. Support Your Customers and Keep them Engaged.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Webbiquity

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). Not a place for me to “sell.” It happens.

SEM 100

SEM Advertising Agencies Paid Search Agency Inbound Marketing 100

QuanticMind

OCTOBER 9, 2023

Typically, they feature three core components: The Offer Itself Direct response marketing works best when you make one specific offer to prospects. For example, let’s say you’re running a promotion for your new whitepaper on Facebook, LinkedIn, and Google. Deploy a simple split test of the same ad displayed in three places.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Golden Spiral

JANUARY 20, 2017

Below, Chris discusses the reasons that B2B technology companies should make SEO & SEM part of their strategy in the coming year. Chris, now that we’re starting a new year, why should B2B technology companies add SEM/SEO to their marketing mix? How can B2B companies set themselves up for SEO/SEM success in 2017?

Paid Search Agency 67

Paid Search Agency Search Marketing SEM B2B Marketing 67

sagefrog

NOVEMBER 14, 2023

To harness the full potential of these channels, consider the following tactics: Search Engine Marketing (SEM) Harness the power of search engines to target and capture high-intent leads. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Directive Agency

AUGUST 9, 2020

With over 15 years in the industry, Stockebrand has experience as a professional search engine optimization and marketing (SEO/SEM) and digital analytics practitioner, trainer, and consultant. . Additionally, Directive is certified as a “Great Place to Work” for 2020. In 2019, Directive ranked in the top 500 in the Inc.

Paid Search Agency 59

Paid Search Agency Marketing & Strategy SEM Deliverability 59

TrustRadius Marketing

JANUARY 17, 2023

Social networks like LinkedIn and Facebook give online sellers the chance to engage with their target audience at a low cost. The Importance of Digital Marketing and SEM You can promote your brand as well as individual products by taking out digital ads on social media and on websites through pay-per-click (PPC) ads.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

Social networks like LinkedIn and Facebook give online sellers the chance to engage with their target audience at a low cost. The Importance of Digital Marketing and SEM You can promote your brand as well as individual products by taking out digital ads on social media and on websites through pay-per-click (PPC) ads.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

KEO Marketing

MAY 20, 2015

In addition to taking home a B2 award for web design, KEO Marketing was honored by the BMA for its work with Profiles International with an award of Excellence in Search Engine Optimization (SEO), as well as the Best in Category award for its Search Engine Marketing (SEM) campaign. About KEO Marketing.

Work Management 48

Work Management Mobile Marketing Advertising Agencies Marketing Management 48

Directive Agency

AUGUST 21, 2019

” LinkedIn. Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45

PPC Paid Content Paid Search Agency Advertising Agencies 45

ClearVoice

JUNE 17, 2021

Ultimately, your ROI for social media marketing depends on how hard you have to work for that engagement. Not many marketers or creators would suspect that the behavior of middle-aged professionals on LinkedIn mirrors that of, say, college-aged young adults on TikTok. LinkedIn: 28%. Pinterest: 31%. Snapchat: 25%. TikTok: 21%.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Salesforce Marketing Cloud

JANUARY 24, 2022

How is SEM performing against SEO? You need to couple that with data — someone’s search history, their trial experience, their titles, the size of the company they work for — to make your emails personalized. Learn more about our small business CRM solutions by following us on Twitter , LinkedIn , and Instagram.

Small Business Marketing 98

Small Business Marketing Marketing Automation Services Budget Programs Lead Scoring 98

Contently

NOVEMBER 4, 2016

Otherwise, you’re just shooting in the dark, not knowing if what you’re doing actually works. Facebook dominates for B2C, and LinkedIn dominates for B2B. LinkedIn, meanwhile, is all about, well, business. Facebook, with its massive reach ( now at 1.79 billion monthly users! )

Studies 60

Studies SEM Case Studies Adwords 60

Exo B2B

FEBRUARY 20, 2023

A powerful tool… I’m really enjoying using it because I’m learning to work with a powerful tool that gives me a lot of insight into certain elements of my content creation process. We also need to work in layers to deepen the subject matter and teach the machine in the process. So let’s be resilient.

Marketing AI 52

Marketing AI Content Marketing Content Paid Search Agency 52

Hubspot

JUNE 26, 2019

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. With WordStream Advisor, you can activate the “20 Minute Work Week” tool which will take a short time to analyze PPC campaigns and send recommendations on how you can improve your campaigns. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn.

Budget Programs 98

Budget Programs Enterprise Management PPC Paid Search Agency 98

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hinge Marketing

AUGUST 7, 2015

And how does it work? This works by placing a piece of code on your website. SEM/SEO retargeting: This is a more complex form of retargeting that uses the search terms and actions taken when the visitor lands on your site. Use A/B testing to see which ads work. Retargeting. But what is it? How Hinge Can Help.

Paid Content 48

Paid Content Work Management Marketing Automation Services Top of Funnel 48

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). LinkedIn also launched “Sponsored Updates,” a paid reach product. Facebook, LinkedIn, Twitter, and Google all have a right to do whatever they believe is best for their business. Or Facebook, Twitter, LinkedIn or the rest.

Paid Content 80

Paid Content Google RSS SEM 80

Choozle

JANUARY 25, 2022

It is one of the easiest models to work with and can help you to improve your sales page for user experience. A business that provides this service might work out an attribution model using any one of the methods outlined above. This is his LinkedIn. This is usually a sales page or “learn more” page.

Lead Ranking 82

Lead Ranking Top of Funnel Marketing Budget Touchpoints 82

KoMarketing Associates

SEPTEMBER 9, 2013

He owns a tailless cat named “Cyber” Be sure to connect with Dennis on LinkedIn and Twitter and give him a big welcome. SMX East once again takes NYC by storm this October with over 50 sessions related to SEO, SEM, and social media. Connect with me ahead of time on Twitter , LinkedIn , or Google+. What’s Next?

Conference 120

Conference SEM Search Engine Marketing Marketing Automation Services 120

Unbounce

MAY 27, 2021

Daniel joined CD Baby about three years ago after working as a healthcare and retail marketer. In his current role as a digital marketing strategist, he’s in charge of SEO, SEM, and PPC. Be sure to follow Daniel’s marketing journey via his Twitter and LinkedIn profiles.). Introducing a Trusty Ally.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

KEO Marketing

MAY 27, 2015

a leading full-service business-to-business (B2B) marketing agency, today announced that it won the top award in the category of Search Engine Marketing (SEM) in the 2015 Business Marketing Association (BMA) B2 Awards. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Awards. PHOENIX, Ariz.,

Search Engine Marketing 48

Search Engine Marketing Paid Search Agency Search Marketing Work Management 48

Smashmouth Marketing

DECEMBER 30, 2008

Some are using twitter and LinkedIn , and some have great staff members who are passing the value up the chain. Add social media to the mix, but don't get over-hyped about it and forget some of the proven lead gen techniques that work. Great place to use twitter to share valuable information or LinkedIn Answers.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100