Webbiquity

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12 Solid Stats Surrounding Social Networking (Plus Four  Timely Tips)

Webbiquity

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

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SEM Mystery: The Case of the Missing Leads

Webbiquity

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Share this on LinkedIn. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. So I downloaded a keyword report and went through it with a fine tooth comb. Tweet This!

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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

If your business offers a specialized service or product, you can search for people asking questions about the problems your product or service solves on LinkedIn groups and Quora. Have a deep interest in SEO, SEM & Social Media related discussions. Q&A websites: This is another place to find potential leads.

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What Exactly Do You Do?

Webbiquity

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). And thanks as always for reading the Webbiquity blog.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

LinkedIn Pulse ). 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: 13: 19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing. #14: HubSpot ). 4: Marketing Technology Growth and Challenges – 12 Enlightening Statistics. #5: 8: Five Big Questions About Online Video Answered by 24 Statistics. #9: