Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

MAY 19, 2015

Search will never be the same as it was as recently as a few years ago. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue. It’s worth it!

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Biznology

JUNE 27, 2017

Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.” While they launched their new website , they didn’t spend any time optimizing for search. Like this post?

Google 179

Google Blogspot Ideal Customer Profiles Content 179

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. My problem with LinkedIn is I can’t find content in the platform.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 2, 2020

They have found you, searching around for a solution. Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. This allows you to retarget them with LinkedIn advertising, and also analyze their characteristics and firmographics.

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

FEBRUARY 20, 2018

I find it almost impossible to not send someone a link to one of my previous posts about social media, influencer marketing, search engine optimization (SEO), reputation management (ORM), or content marketing every time something germane to those things comes up. Is Your Only Legacy a LinkedIn Profile? New Phone Who Dis?

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

AUGUST 3, 2012

And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. But it’s my job.

Linkedin 80

Linkedin Network Marketing Internet Marketing Consulting 80

Biznology

MAY 22, 2013

Search just ain’t what it used to be. Search engines used to be about helping customers find information. And “OK, Google,” unveiled at Google’s I/O developer conference offers a glimpse into another yet another interface your customers will use to interact with search. The era of “peak search.”

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JULY 2, 2018

Beef up your LinkedIn skills. LinkedIn is a treasure trove. Develop content that helps them do their jobs and solve their business problems, and that they are likely to be searching for online. Use analytics to build a profile of your best customers, and use that model to find lookalikes. Attract them with killer content.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew has long been known as one of the foremost paid search experts in the world, so if you are interested in Microsoft-Yahoo! Me: How does mobile search play into this Yahoo!-Bing

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

MAY 14, 2018

There are many different ways to do this more effectively than simply sending a cold email to a LinkedIn connection you’ve never actually met. In fact, poorly done, link building can ruin your search engine ranking. Begin by following the outside expert you want to work with. Participate in their channels.

Content Marketing 171

Content Marketing Content Link Building Paid Search Agency 171

Biznology

OCTOBER 31, 2017

.” Until now, I would have to go to my Contacts, search for the hater, and then track down where I found them—LinkedIn, probably— and actually delete/disconnect/break up with that contact, and then delete their entire record from my Contactually contact database. Archive, on the other hand, acts like a DNC list— Do Not Contact!

CMS Development 112

CMS Development Blast Campaigns Marketing Automation Services Linkedin 112

Biznology

OCTOBER 4, 2019

But a post in our LinkedIn group from a “freelance captioner” opened my eyes to the fact that captions represent an easy and inexpensive way to boost video performance and quality at a nominal cost. Higher ranking in search results. Search engines index captions. Facebook found that captions increased video views by 12%).

Video Marketing 123

Video Marketing Youtube Keywords Cost 123

Biznology

JUNE 29, 2011

by Chris Abraham. I try to read through my RSS feeds every day.

RSS 80

RSS Social Media Network Marketing Search Marketing 80

Biznology

DECEMBER 27, 2013

Neither is Facebook, Twitter, or LinkedIn (I’ll get to these guys in a minute). Traditional, “10 blue links”-style search engine results page (SERP) occurs less frequently than in the past. Growth of Google Now and Conversational Search may further reduce your opportunity to be seen. Now, let’s see.

Paid Content 80

Paid Content Google RSS SEM 80

Biznology

JANUARY 15, 2020

Worth noting for LinkedIn updates. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Buzzfeed reports that the square video format gets 30-50% more views and 80-100% more engagement in social media. More captions and transcription. Captions increase accessibility.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. You may also set it up for email alerts to get all the latest industry news sent directly to your inbox.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. Third, a larger role for marketing, as active members of inside sales and lead qualification teams.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

MARCH 1, 2019

Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube. On a side note, the report points out that millennials are more likely to trust sources that appear in the first page of their search results (36% vs. 16% overall). Other significant stats.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

APRIL 6, 2022

A good agency should have no trouble discussing the suite of tools they use – from Business Manager and Campaign Manager (which are tools offered directly by Facebook and LinkedIn, respectively) to third-party tools like social media management systems to social listening tools, etc. If they do reporting, ask them to provide examples.

Paid Social Agency 197

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 197

Biznology

DECEMBER 2, 2019

Voice search takes hold in B2B buying, for real. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Employee advocacy becomes mainstream.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

AUGUST 30, 2017

Why not make your LinkedIn or Quora comments do double-duty? Here’s a rant I originally posted on LinkedIn that I repurposed on my blog (and yes, being able to repurpose a rant feels great). Here’s a great example from Hubspot : Tip #2: Repurpose a forum response. Tip #3: Interview an SME and upload the transcript.

SME 174

SME Webinar Metrics Curation Copywriting 174

Biznology

JANUARY 26, 2017

They’re going to the internet, search engines and social media, and this is driving B2B firms in a variety of industries to realize that if they don’t change the way they approach new business efforts, they could be kissing a lot of their best opportunities goodbye. I’ve mentioned it before but it bears repeating.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

MARCH 27, 2013

However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. I started my LinkedIn profile after I graduated to potentially help me find a job. I consider this a success since I’m relatively new to Google Plus, and it’s been very helpful to me as far as learning and implementing Authorship.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

JULY 31, 2019

Keywords will let you appear in relevant searches (both globally and locally), guest posts on reputable sites will drive quality traffic to your site, while technical and on-page SEO will boost user experiences and get search engines to rank you higher. Second, use LinkedIn.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

OCTOBER 28, 2014

One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Google+ Search.

Adsense 80

Adsense RSS Adwords Doubleclick 80

Biznology

MAY 30, 2017

Then there’s the search for common-ground and possible people-in-common (it’s always easier to connect with someone through friends, colleagues, fans, clients, and confidants). Are you going to dance the light fantastic amongst your connections of LinkedIn ? Finally, there’s the choice of your tools.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Paid Search Agency 126

Biznology

JULY 9, 2013

While I may well be able to clean the Google search of a slumlord, it’ll end up being more expensive than fixing your properties, I bet, and it’ll also be temporary and volatile. Neither Rome nor reputation was built nor fixed in a day. ” Ha ha ha.

Work Management 80

Work Management Marketing Management Marketing Analytics Tools Budget Programs 80

Biznology

JULY 28, 2015

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. The only real reason why I use SM2 at all is because neither GroupHigh nor Inkybee supports bulk upload of search terms, only the bulk upload of URLs.

Research 80

Research Process Long Tail Marketing Blogger 80