Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hinge Marketing

DECEMBER 5, 2014

One of these key decisions is determining whether to collect data through an online survey, phone interviews, or a combination of both. Let’s take a look at the benefits and drawbacks of using an online survey instrument versus in-depth interviews (IDIs) when considering conducting primary brand research. Cost effectiveness.

Customer Surveys 48

Customer Surveys Research Sample Brand Identity 48

ClearVoice

SEPTEMBER 15, 2023

According to a 2023 Semrush study : 18.77% of copywriter jobs surveyed required writers to collaborate with other teams 11.88% needed to research new ideas 7.47% had to understand a company’s marketing plans. Ask to see your candidate’s portfolio and assess their writing samples to see how well they match up with your business goals.

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Germ swab.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Hinge Marketing

DECEMBER 11, 2019

A few months prior, I lead an initiative to switch survey vendors to the Qualtrics platform which offered capabilities superior to our past vendor. speakers were able to tell compelling stories based on insights derived from survey data. Finding the right audience and collecting a big enough sample takes time and effort.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Salesforce Marketing Cloud

DECEMBER 1, 2021

Visits to a doctor’s office to hand out drug samples are more limited, as are “lunch and learn” sessions to explain the latest technology to staff. A recent survey by Bain & Company found that while 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. When they join a chat and get fifty new followers in an hour, they get a sense of accomplishment that takes a lot longer to achieve on Facebook or LinkedIn.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

Moz

JUNE 28, 2020

In this analysis, I looked at 1,474 client content campaigns across six different data source categories: Client data Social media Participatory methods Publicly available data Survey Germ swab. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Germ swab.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

DiscoverOrg

APRIL 14, 2017

Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. Empower Your Sales Team Get a Free Sample of our Data.

Cost 208

Cost Lead Ranking Buy Ad Building 208

Hinge Marketing

NOVEMBER 5, 2020

Sampled Both Buyers and Sellers. Using phone interviews and online surveys, we researched 191 buyers and 60 sellers of technology and software services. Even more troubling is the erosion of client’s willingness to recommend, down by an alarming 23% in just two years – the highest across all industries sampled in the study.

Cost 124

Cost Business Sample Pricing 124

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. To give you an idea of what we’re talking about, we’ve included some samples below. Recent Posts.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hinge Marketing

MARCH 26, 2020

To understand your audience, we would recommend only two types of research: Surveys. While the paper survey isn’t quite dead, most surveys today are conducted online. Interviewees tend to give more detailed and nuanced answers than they would in a standard text-based survey. The king of quantitative market research.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Here’s a sample job description for the role of an e-commerce marketing manager.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

ClearVoice

SEPTEMBER 13, 2021

According to MailChimp’s Benchmark Report 2021 for Freelancers, a survey of more than 2,000 respondents, 70 percent of freelancers said the top way they won new business was from referrals and networking. On your website, LinkedIn page, ClearVoice portfolio , etc., Provide samples of your work. Screen candidates.

Ideal Customer Profiles 96

Ideal Customer Profiles Business High Quality Lead Peer-to-peer 96

Zoominfo

OCTOBER 6, 2019

Consider these statistics from a CareerBuilder survey : 53% of bad hires brought a negative attitude to the workplace. Another candidate has only one year of experience, but has better writing samples and fits your candidate persona more accurately. 37% of businesses report a decrease in productivity due to a bad hire.

High Quality Lead 130

High Quality Lead Work Management Copywriting Transparency 130

Rev

JUNE 21, 2023

Sales prospecting is typically performed by sales teams who use various techniques such as cold calling, cold emailing or social media outreach on platforms like LinkedIn. For 91% of marketers surveyed by Ruler Analytics, lead generation is their most important goal.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

EveryoneSocial

SEPTEMBER 10, 2019

A Harris Interactive Survey for Glassdoor states that, “67% of employers believe retention rates would be higher if candidates had a clearer picture of what to expect about working at a company before taking the job.”. Discover stories already in the workplace. Build a plan for what stories your company needs.

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Hubspot

APRIL 23, 2020

In this article, I’ll talk through the report surveys and content, the web experience, the promotion, and the results. Running the Surveys and Creating the Report Content. The first and most important thing about the content of this report was to start collecting survey data for analysis and visualization.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 146

Click Rate Social Media Conversion Rate Marketing Analytics Tools 146

Hinge Marketing

NOVEMBER 11, 2020

Sampled Both Buyers and Sellers. Using phone interviews and online surveys, we researched 362 buyers and 369 sellers of consulting services. LinkedIn remains the most dominant social media platform for consulting buyers with more than 83% using it.

Consulting 157

Consulting Research Work Management Marketing Management 157

B2B Marketing Directions

OCTOBER 13, 2019

part of the research consisted of two quantitative surveys and several interviews with marketing leaders. One survey included 502 marketing executives - about 200 from agencies and approximately 300 from brand owners. The second survey polled 508 U.S. The consumer sample was matched to population data through weighting.

Planning 49

Planning Advertising Agencies Paid Search Agency CMO 49

WebMarketCentral

OCTOBER 24, 2008

Essentially, companies that want to conduct market research among difficult-to-reach B2B and IT decision makers will now be able to slice and dice profiles of LinkedIn's large member base to reach groups with very specific attributes. But it seems to me there may be an opportunity missed here.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

Engagio

OCTOBER 22, 2018

But the top-performing SDR teams in their sample perform more or less the same when reporting to marketing vs. reporting to sales. He articulated, “I don’t have specific survey data to support this, but my conversations with both clients and other tech vendors seem to clearly highlight two things.

Marketing Report 108

Marketing Report Work Management Account Based Marketing Marketing Management 108

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, You can use polls, surveys, and live feedback chat to query people on your website. Matomo also doesn’t use data sampling , which other tools like Google Analytics do.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Hinge Marketing

OCTOBER 26, 2020

Sampled Both Buyers and Sellers. Using phone interviews and online surveys, we researched more than 1,021 buyers and 384 sellers of accounting and financial services. LinkedIn is used by over 77% of buyers, making it the dominant social media platform. Web searches are now on a virtual tie with asking a colleague for help.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. LinkedIn -- social network for professionals. SurveyMonkey -- survey collection. LinkedIn Ads -- targeted social ads. Typeform -- online form and survey-building. Typeform -- online form and survey-building.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hinge Marketing

DECEMBER 20, 2013

This means, more people will continue on with the survey. Interviews vs. online surveys. Online surveys mostly consist of closed-ended questions, such as multiple choice or rating scales. If possible, pilot test your survey by conducting interviews first, testing the survey, seeing the reaction of the respondents.

Webinar Metrics 48

Webinar Metrics Research Sample Ideal Customer Profiles 48

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. Nearly 83% of those surveyed are spending as much (51%) or more (32%) on marketing in 2013. Closing The Loop Between Tactic and Performance.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

NuSpark Consulting

SEPTEMBER 9, 2012

According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. . Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Below are some sample units, including polls, surveys, and opt-in lead forms. • Cost models- CPM, CPA, CPL.

Display 100

Display Advertisements Advertising Lead Ranking 100

Hinge Marketing

SEPTEMBER 28, 2017

The sample in our study was very similar. Nearly 90% of Millennials indicated they would search on LinkedIn, highlighting the importance of a firm’s visibility on this particular social channel. Posting job ads on LinkedIn and having a Careers page on your website are great places to start, they are only the tip of the iceberg.

Service 59

Service Brand Identity Branding Linkedin 59

RDW Group

APRIL 19, 2016

A new survey by Sacunas reveals 73 percent of millennials are involved in some aspect of purchasing decisions at their B2B companies; and at one-third of companies, a millennial is the sole decision maker. The survey analysis included about 1,400 employed millennials (ages 20-35). social media. What makes millennials different?

Purchase 50

Purchase Work Management Marketing Management B2B 50

Hinge Marketing

MARCH 17, 2015

Hesitation often arises in the form of a few common questions: how is a sample size determined? Quantitative research is the use of empirical investigation—typically of large randomized samples—whose findings can be both expressed and manipulated numerically to the estimate behavior of a larger population.

Research 48

Research Brand Identity Branding Sample 48

Lead Liaison

JUNE 1, 2018

My best advice is to hop on a LinkedIn group in your industry and ask. And don’t forget to ask your t-shirt vendor for a sample. Remind them that it’s better send a sample, than re-print an entire order because the t-shirt is unsatisfactory. Once you have the sample, wear, wash, and re-wear the shirt.

Paid Search Agency 48

Paid Search Agency Companies Tips Lead Liaison 48

Attendify

SEPTEMBER 28, 2019

Post-event surveys: Some event apps have built-in survey functionality, while others allow you to connect to the survey provider of your choice via a webview arrangement. Did you know there’s actually a science to composing a great survey? We’d love to hear from you on our Facebook , Twitter and LinkedIn feeds.

Marketing Management 49

Marketing Management Peer-to-peer Social Networks Correlation 49

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. (click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

Content Marketing Institute

FEBRUARY 2, 2018

On a high level, we figure out what our audience wants to read by studying our blog post data and sending surveys to our subscribers. For example, we discovered a blog post targeting the keyword “marketing plan samples” provides a high number of marketing-qualified leads. Click To Tweet. interview guests , videographers).

Process 111

Process Lead Ranking Content Marketing Planning 111

Hinge Marketing

OCTOBER 31, 2016

Survey research. Perhaps the most common type of primary research, surveys have become a fixture of the modern online experience. Survey Monkey anyone? Often, these online surveys involve closed-ended questions, such as multiple choice or rating scales. Surveys help you bridge the gap between the two. Focus groups.

Research 48

Research Service Planning Ideal Customer Profiles 48