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5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

“Great content isn’t created in a vacuum,” says Kathryn Hawkins , principal and editorial lead at Eucalypt Media , a content marketing agency with a remote office in Maine that focuses on content marketing strategies and content creation for national clients including LinkedIn, The Atlantic , and B2B tech startups. “We

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Get Uncomfortable, Get Results: Energize Your Content Career With a Shift in POV

ClearVoice

Or better yet, use LinkedIn to see if you have any stronger connections to that company, who haven’t just been deluged with a dozen requests and might be more enthusiastic in helping you. The Comfortable Habit: You apply to jobs that you see on LinkedIn or other sites by submitting a resume and a slightly customized cover letter.

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Best Practices for Webinar Landing Pages

The Effective Marketer

This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM. GigaOm : Click to enlarge. Make sure the title of the webinar is prominently displayed on top.

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How to Hire a Digital Marketing Agency: Red Flags and Key Questions

Adobe Experience Cloud Blog

This can be done in person, by phone, Skype, or email, but it must be done. Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. Can they provide samples? 9 Questions to Ask a Digital Marketing Agency. During the selection process, you will need to interview potential agencies.

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The Best Types of Market Research for Professional Services Firms

Hinge Marketing

Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. But with the increased use of video (such as Skype) even that distinction is fading.

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Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

The talk in the marketing circles I’m in, from Mark Schaefer’s latest blogs about trust to LinkedIn conversations with executives and marketing teams, is about how slimy, cold sales tactics in marketing are falling by the wayside. Real-time human conversations, whether via live chat, a Skype call, or over the good ol’ phone.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

HANDPICKED RELATED CONTENT: Sample These 45+ Content Tools to Create, Curate, and Measure. Of those, GoToWebinar earned the most mentions, followed by Zoom , WebEx , Google Hangouts , Skype , and On24. LinkedIn Website Demographics. 1 in 5 surveyed picked @DivvyHQ as top #contentmarketing platform. Click to enlarge. Salesforce.