Customer Experience Matrix
AUGUST 29, 2013
LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.
Customer Experience Matrix
AUGUST 6, 2014
Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn. And even the general comments they gather are somewhat useful as indicators of what a (highly biased) sample of users think.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JANUARY 5, 2016
I sampled leading marketing automation vendors for different sized companies. Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in. What did look interesting was the number of ratings and/or reviews for specific products.
Customer Experience Matrix
FEBRUARY 13, 2014
Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. The results are broadly consistent once you take into account that Pepper Global’s sample has many fewer small companies than Venture Beat, and thus understates clients for vendors like HubSpot and Infusionsoft.
Customer Experience Matrix
JUNE 19, 2015
You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. Content building was more impressive.
Expert insights. Personalized for you.
120 
Let's personalize your content