B2B Marketing Traction

APRIL 14, 2014

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.

Linkedin 100

Linkedin Service Product Sample 100

The Forward Observer

JANUARY 19, 2024

In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.”

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. As part of the study, 1,600 B2B ads were shown to a sample of 6 million people, and 75 percent of those ads scored one star or less on what System1 refers to as an “emotional measurement tool.”.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

DiscoverOrg

APRIL 7, 2017

DiscoverOrg had no foreknowledge that Martin was measuring their data accuracy and no influence over the sample data set used. LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? With these variables in mind, here’s what Martin discovered with his random sampling of DiscoverOrg’s raw data.

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. Groups (Also available in LinkedIn Premium). Set up the sync now. Headquarter.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Martech

APRIL 15, 2022

Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry. LinkedIn: The same goes for LinkedIn with mid-mornings and mid-week being the way to go.

Social Media 141

Social Media Media Best Practices Work Management 141

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? But after analyzing nearly $15M of ad spend, we’ve zeroed in on some of the ways our customers are boosting their LinkedIn and Facebook campaign performance. LinkedIn vs. Facebook for B2B marketing. How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Hinge Marketing

FEBRUARY 22, 2024

The figure below shows the distribution of these industries in the sample. In the study, we grouped the participating firms into three categories: High Growth (see definition in the next section below), No Growth (those that experienced zero or negative growth), and Average Growth (the rest of the sample).

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo Recruiter can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” It’s Difficult to Source Good Candidates Quickly.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

illumin

JANUARY 9, 2024

Some of the most common types of retail media include online ads, in-store signage, free samples, loyalty card offerings, and coupons. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Zoominfo

JULY 9, 2021

Many talent acquisition managers turn to LinkedIn Recruiter to begin the process of seeking job candidates. LinkedIn is a good starting point, but ZoomInfo TalentOS can enhance your searches with data that lets you narrow in on the best job candidates faster. “Our ” Fig: Obstacles that TalentOS solves for LinkedIn users.

Zoominfo 130

Zoominfo Acquisitions Outreach Linkedin 130

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

ClearVoice

AUGUST 1, 2023

Bylined content samples This is where the work speaks for you. Bylined samples are articles or pieces you’ve written that carry your name as the author. For writing samples, if you have to, you can attach PDFs or publish your writing on Medium and then link it back to the portfolio. The essentials lay the foundation.

Work Management 52

Work Management Sample Ad Building Tips 52

Spiralytics

MARCH 27, 2024

Build an appealing portfolio to show writing samples. Here are good places to start: Job boards Indeed, Glassdoor and LinkedIn are popular platforms where you can advertise job listings and connect with potential candidates. If you already have sample work, you can set up a portfolio on Contently. Connect with us today!

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Lake One

MARCH 6, 2019

With more than 500 Million users , nearly half of which use it daily – LinkedIn offers a unique reach for B2B marketers and salespeople. Because of its emphasis on career, LinkedIn attracts often hard to reach buyers. One of my personal favorite LinkedIn lead generation tactics is reaching out to profile viewers.

Lead Generation 40

Lead Generation Linkedin Sales Qualified Leads Lead Ranking 40

Salesforce Marketing Cloud

FEBRUARY 2, 2024

If your prospect is interested, the first thing they’ll likely do is check out your LinkedIn profile or company page to get more information. We teach them how to use LinkedIn and assist with personalized coaching. P.S. Stay connected with us on LinkedIn ! You can also search on LinkedIn for similar roles.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Martech

DECEMBER 1, 2022

Sample eGift selection. “I had someone reach out to me on LinkedIn — and what he did was really smart. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. Image courtesy Sendoso. Personalized experiences.

Service 112

Service SMB Fulfillment Sample 112

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 280

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 280

Tomorrow People

NOVEMBER 25, 2021

The other key point to keep in mind is your sampling strategy. Focus group samples must be relatively homogenous; customers should share common characteristics (for example, their occupation) to ensure that everyone feels as comfortable as possible when sharing their personal perspectives.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Brandpoint

MARCH 30, 2020

[Read More: How Does Content Marketing Drive Sales?] The most effective websites contain not just testimonials from happy customers, but also short samples of what they’ll get if they hire you — including written samples and videos. Explore the tools used by others in your field to see what opportunities you may be missing out on.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

FunnelEnvy

SEPTEMBER 4, 2023

For most B2B companies, LinkedIn is the obvious choice. X has an informal chat format with more flexibility than Linkedin for interacting with people. An important step to remember is to ensure you have a good sample size before drawing significant conclusions. X (as in ex-Twitter) is also a popular B2B and B2C channel.

Demand 57

Demand Top of Funnel Demand Generation Agencies Marketing & Strategy 57

ClearVoice

APRIL 26, 2023

What to look for in blog writers Always ask for writing samples. In addition to writing samples, ask them about their SEO knowledge. Ask for referrals Tell friends and relatives that you’re looking to hire a blog writer. Email your network and post on LinkedIn, announcing your search.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

APRIL 26, 2023

What to look for in blog writers Always ask for writing samples. In addition to writing samples, ask them about their SEO knowledge. Ask for referrals Tell friends and relatives that you’re looking to hire a blog writer. Email your network and post on LinkedIn, announcing your search.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

Webbiquity

JUNE 21, 2016

For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. The easiest way to see Google+ in numbers.

Google 154

Google Tools Best Practices Planning 154

nDash

AUGUST 11, 2020

There are 5 things your writing portfolio should include (plus a bonus) to help you capture the interest of content marketers and earn more jobs now: 10-20 Writing Samples. 10-20 Writing Samples. Your portfolio should include enough samples to give people a good idea of your range of writing talent and technical expertise.

Ideal Customer Profiles 98

Ideal Customer Profiles Sample Profiling Lock-In 98

Martech

OCTOBER 12, 2022

Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). How is it getting to me? Why is it coming to me? How does it work? By using elements called “UTM parameters.” These include: utm_source — Where traffic is coming from. utm_medium — Identifies the medium of the traffic.

Marketing Analytics Tools 103

Marketing Analytics Tools Tagging Analytics Google 103

Buffer

NOVEMBER 2, 2022

Specifically we looked for a statistically accurate sample of tweets published between July 15th, 2022 to August 16th, 2022 that either contained a link, or contained the phrase “link in bio.” Here’s what we found: Tweets with a link achieve 7.2%

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

ClearVoice

APRIL 26, 2020

Check in, send a brief email asking about possible freelance opportunities, and show people recent samples of your work. Read the trades, scan their LinkedIn page. No matter how hard you network, someone’s eventually going to want to see samples of your work. Along those lines, know how to promote yourself on LinkedIn.

Sample 118

Sample Network Marketing Sales Qualified Leads Paid Search Agency 118

Zoominfo

JANUARY 15, 2021

A lead magnet can be anything from gated content like ebooks, whitepapers, e-newsletters or consultations, to free product trials, free tools, demos, or samples. Paid social advertising can be an effective method to get your it in front of a lookalike audience on Facebook, Instagram, and even LinkedIn. Get Your Lead Scoring Right.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

SmartBug Media

JULY 25, 2022

Use LinkedIn as an event driver. For B2B marketers in particular, LinkedIn can be a great audience driver if you know how to use it to your advantage. Let’s say you’ve created an event on LinkedIn and set everything up properly, but not many people are engaging with it. Sample email copy. Use Your Team. Social messaging.

Lead Gen 98

Lead Gen Lead Scoring Lead Ranking Leads 98

Webbiquity

MAY 17, 2016

Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Showcase reviews: Online Marketing Institute.

Planning 145

Planning Research Tools Sample 145

Convert

APRIL 28, 2021

Let’s see how this works in practice: To make the following calculations valid, one should plan for the same sample size for each A/B test (with 1 variant per test) and ensure that all products tested are independent (one does not influence the other). When this is done, run the Meta-Analysis. Then, get the overall Z value from it.

Analysis 59

Analysis Allocation Sample Marketing Websites 59

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience. Do you need someone who specializes in writing web content?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Brandpoint

MARCH 25, 2023

Because relationships and referrals are so critical to completing the manufacturing sales process, you’ll want to your sales team actively sharing your content on LinkedIn. Most sales professionals are active on LinkedIn and Twitter. If they need inspiration, provide sample posts and hashtags with the links and they’ll do the rest.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62