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26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

How Should Our Staffing Firm Use LinkedIn? Part II

Haley Marketing

In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. How can you make sure you have a great LinkedIn profile? LinkedIn makes it simple to ensure you have a profile that allows you to stand out for your interests, skills and experiences. What is a LinkedIn Group? How do I share in a LinkedIn group?

A High-Level B2B Marketing Budget Breakdown

Modern B2B Marketing

Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Marketing Budget Samples, Examples, and Tips b2bPaid Advertising: 20-30%.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Earlier this year, we highlighted  LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company. LinkedIn Share Buttons.

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing. sample page appears below.

8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine

Marketing Action

While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. In Content Marketing Institute’s “ Content Marketing Benchmarks, Budgets, and Trends —North America,” CMI notes that 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most ; 63% rate it as the “most effective” platform.

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.

10 Customized LinkedIn Communication Tactics That Will Increase Response


Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. LinkedIn is geared toward professionals and networking.

A Simple Guide to Setting Up Your First LinkedIn Ad Campaign


Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. LinkedIn sharing.   A little more intricate.  Go to Settings and Send To again. First, my toolset: RSS Reader from Google. Well sort of.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently


Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. LinkedIn sharing.   A little more intricate.  Go to Settings and Send To again. First, my toolset: RSS Reader from Google. Well sort of.

How to reach your customers at work or at home


On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Have you ever wished you knew more about the consumer side of your business customers?

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What are the Best Social Networks for B2B Marketing? (Research)


According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.

LinkedIn Launches More Robust Content Targeting & Reporting Options


If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this. Yesterday, Business Insider reported that LinkedIn will be rolling out two new features for company pages, 'Targeted Updates' and 'Follower Statistics.' Why Take Advantage of LinkedIn's New Features? What do you think of LinkedIn's new features?

Is LinkedIn Really a Social Network?

Vertical Response

If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Or do people still think of LinkedIn as a site where you put your resume?

HOW TO: Leverage LinkedIn for Your SEO Campaign


If you have any chance of getting your content to the top of the pile, you’ll have to find unique ways to reach your bloggers — and LinkedIn is just the tool to help you do it. Part of your promotion is to encourage different local food bloggers to tour the restaurant, sample the menu and then write a review. So instead of backing into content relationships, try using LinkedIn as a search tool. – HOW TO: Leverage LinkedIn for Your SEO Campaign. There are two ways to conquer web marketing: good content and even better relationships. News & Notes

How Social Sign-On Increases Conversions [CHART]

It's All About Revenue

Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that. Increase Conversion Rate. And that way is Social Sign On.

4 Genius Ways to Use LinkedIn Group Statistics for Lead Gen


One of the coolest new features that LinkedIn recently launched is the ability to access statistics of any LinkedIn Group you want to join or are currently a part of. This information is great for figuring out if a LinkedIn Group you own is active or not, but it's also a great way to gain insights for generating leads from LinkedIn. Better Target Your LinkedIn Ads.

The 24 Best Online Writing Tools and Apps


Sample review:  “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review:  “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.

The 28 Best Influencer Marketing Tools


Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Pricing:  free.

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Best Social Media Stats, Facts and Marketing Research of 2010


Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn). Share this on LinkedIn. And much more. Adam T.

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The Six Best Google+ Marketing Tools


For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Sample review: The Google+ tool “I find really useful is CircleCount. Sample review: “Circloscope allows me to effortlessly manage my Google plus circles with ease. But it can still be interesting place to hang out, and it may help with SEO. Pricing: free.

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Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

They know this based on a sample size of one – that being the last deal they lost. Ad Agencies Awesome Ideas ad agency B2B marketing bizmarketer effective meetings Elizabeth Williams linkedin planning value propositionI met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I used to hate some of my coworkers,” he told me. Did they make you “whiteboard” the challenges of the day? Don’t worry; nobody noticed.

What Authors of Leadership Books (Should) Know

B2B Marketing Unplugged

When you want to include a sample running dialogue between a leader and an employee, don’t call the employee Bryce and name the leader “Leader”. Sample dialogue should sound like two people speaking, not like a couple of automated voice systems arguing over an Ikea order. Books B2B marketing bizmarketer Elizabeth Williams linkedinthink you’d get confetti. Anything at all.

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B2B Email Lists Buy Guide


For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. Get A Random Sample w/your List Quote. When you get your list quote, insist that you get a random sample… as big as you can get. Which is scary! ZoomInfo.

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Want the Ideal Customer Gift? Try Looking Between Inappropriate and Stupid

B2B Marketing Unplugged

They are too busy sampling the delights of supplier catalogues and washing it down with Budget Juice. A few hours of that produces statements that sound like these: “Let’s just clean out the trinket closet this year”. Getting & Losing Business Stupid Ideas B2B marketing bad gifts bizmarketer Elizabeth Williams getting the business gifts give-aways linkedin trinketsyour products.

Pirates vs. Hamsters: Two Random Acts of Trinket Marketing

B2B Marketing Unplugged

Well let’s see what sample of their unique offering they’ve sent along to make me feel special. Awesome Ideas Direct Marketing Stupid Ideas B2B marketing bizmarketer branding direct marketing Elizabeth Williams gifts give-aways linkedin premiums trinkets Likely of exhaustion. think we’re clear regarding my position on captive rodents. There’s a package here for you.

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Got Lead Gen? A Book Review

B2B Marketing Unplugged

Well, based on that massive sample size of two,  I’m  more convinced than ever that LTV is a problem we can solve with loot bags and propaganda instead of with great products and responsive service. Books B2B Advertising direct marketing B2B marketing linkedin events email marketing book review metrics bizmarketer Elizabeth Williams has his own lead generation marketing firm. Really?

The Five Best Pinterest and Instagram Marketing Tools


Sample review: “Are you posting multiple times a day on Instagram? Sample review:  “Over 39,000 individuals and businesses use ViralWoot for their Pinterest management and analytics…The platform allows you to gain followers by being displayed in the ViralWoot database, promote pins, create pin alerts, manage multiple accounts and get analytics on each of these items.”

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Why You Need to Stop Publishing Your Newsletter

B2B Marketing Unplugged

Not the scary kind where she had to fight off her 300 feral cats to use the toaster; the pernicious power-grabby kind where corporate goodies like product samples, trinkets, office supplies and promo materials were kept carefully locked up and doled out only upon presentation of a court order or a venti-double-shot-soy latte. Content Marketing Direct Marketing Random Rants Stupid Ideas B2B marketing bizmarketer Elizabeth Williams linkedin newsletters post-newsletter worldYears ago I worked with a sales administrator who had a hoarding problem. That ship sailed, friends. BOCTAOE*.

The Science Behind the Most Popular Infographics of 2016


Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Meanwhile, infographics with career-related content do best on LinkedIn, where you’re also most likely to find infographics on finance and business topics.

Research shows Facebook emotional boost is like marriage

grow - Practical Marketing Solutions

In this Pew Internet sample, 79% of American adults said they used the internet and nearly half of adults (47%), or 59% of internet users, say they use at least one site. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter. Twitter is for girls, LinkedIn is for boys?    .

The 14 Best Content Planning and Research Tools


Sample review:  “Trello is a simple, yet effective project management tool following the agile development model. Sample review:  “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.

10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing

It's All About Revenue

Meanwhile, LinkedIn has made significant inroads with marketing executives; cross posting of LinkedIn content to Twitter is up 200% over the past 24 months. As part of their research LeadTail and Neustar analyzed a random sampling of the CMOs who part of the overall analysis and of the 15 they sampled, only two had published posts to their own LinkedIn profile.

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7 not-quite-predictions for marketing technology in 2016


There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. thought it was a reasonably solid bet. ” (A). What do you see?

10 Ways to Boost Your B2B Content Shares


However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. The average shares for the entire sample of 100 sites were as follows: Facebook.

The Business Case for Blab: Trust Acceleration

grow - Practical Marketing Solutions

That is just a small sample of the absolutely fascinating conversation you are about to see. Related Stories Creating the beautiful blog with Stanford Smith A new process to quantify content marketing success 5 Big tips to make LinkedIn ads work for you Case study: Social media engagement as a point of differentiation A solution to the content marketing measurement puzzle. For brands?

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Rating the Crowd-Sourced Marketing Software Review Sites

Customer Experience Matrix

sampled leading marketing automation vendors for different sized companies. Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in. The first question was which sites draw a big enough crowd to be useful. This left seven sites worth a closer look. Of course, quality matters as well as quantity.

Why are America’s fastest-growing companies killing their blogs?

grow - Practical Marketing Solutions

have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. Virtually tied at 73% is the adoption of the professional network, LinkedIn.  As you can see in the graph above, video and podcasting use declined in this period. Measurement is inconsistent.

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

Use a large enough list to sample test vendor accuracy. We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. So, it’s easy to overlook. Receive help with your data.