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The Entrepreneur Interview Series #7: Lief Larson, Salesfolks

Webbiquity

LinkedIn, however powerful it is, is not a good tool for helping salespeople be in an open state for inbound customer interest. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? Here is Lief’s story. The Product. Engage, Inc.

Burn Rate 198
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How To Empower Transgender Employees To Be Their Authentic Selves

Salesforce Marketing Cloud

August Scott knew her life would change that day in February when she took a deep breath and published an especially personal post on LinkedIn. But she may not have realized how much her words would affect other people’s lives, too. She officially reintroduced herself to her professional network as August Scott.

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B2B Lead Generation Blog: Sales Leads Via RSS via Salesforce.com

markempa

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. " Here is his original concept.

RSS 120
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For Whom the Bell Tolls: What the D&B/Lattice Acquisition Means for B2B Marketers

Rev

Credit where due, the PR team has done a masterful job of getting all those high-value B2B marketing buzz words in. To illustrate, in 1998, long before companies like Google, LinkedIn, or Salesforce.com were dominating B2B sales and marketing, revenues at Dun & Bradstreet (D&B) were a modest $1.4B. Oh, hells yes.

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Top 10 Posts on B2B Lead Gen for 2010

The Point

Normally, a survey like this might indicate something about hot topics or key trends, but here instead the popularity of the top posts has everything to do with one word: search. Salesforce.com Webinar Invitation Gets It Right. Getting the Most from Salesforce.com: A Conversation with David Taber. Comments after the fold.

Lead Gen 100
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“How I Work”: Patrick Welch, President & CMO of Bigtincan @patrickfwelch #HowIWork

Heinz Marketing

Here in his own words is how he does it: Location: Boston, MA. Hubspot, Salesforce.com , Salesloft, LinkedIn Navigator, Conga and Quip for collaboration. Prior to Bigtincan, Patrick held several sales leadership roles at companies including Apperian, Aveksa (acquired by EMC) and CA Technologies. Check email and catch up.

CMO 69
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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. But consumer marketers also need inputs from transaction systems.